Category Archives: Event Marketing

Don’t Be a Jerk. The World Is Watching.

Virality and social conversation are great when a brand wants to strut its stuff. But beware — it can also create uproar when ads and messages hit this “no borders on the internet” world we live in. Take note of … Continue reading

Posted in Branding, College Marketing, Controversy, Event Marketing, Gift with Purchase, International Marketing, Reality Check, Social Media, Social Responsibility and Philanthropy, Spokespeople, Travel, Wal-Mart | Leave a comment

A Really “Cool” Idea!

Love those crazy international creatives. Just when you thought you’ve seen every possible type of “guerilla” outdoor/event executions, here comes a new one. At broiling hot Brazilian and Israeli beaches, Sprite has come to the rescue of sweltering sun worshippers … Continue reading

Posted in Beverage Marketing, Billboards, Event Marketing, Experiential Marketing | Leave a comment

Pay to Party

I think I just came across an interesting way to actually NOT hesitate-border-on-whine-about having to host or  having to go to dinner parties. And it’s called ZOKOS. Now don’t get me wrong. I am not “anti-get together”. But inevitably, there … Continue reading

Posted in Creative Thinking, Crowd Sourcing, Event Marketing, Experiential Marketing, grassroots, Marketing Tactics | Leave a comment

Now that’s what I call sampling!

IKEA, the Scandinavian retailer, is known for innovative, design-rich products that often target young people with small living spaces. For anyone who hasn’t been in one of their stores, they’re usually massive and draw tremendous crowds, though showcase items in … Continue reading

Posted in Advertising, Brand Equity, brand image, Branded Entertainment, Branding, Creative Thinking, Event Marketing, Experiential Marketing, Sampling | Leave a comment

I’ll Drink to That!

Carlsberg Beer in Brussels pulled a fast one on unsuspecting movie attendees. They filled the audience completely with menacing and tough-looking biker types, except for two center seats, to see what would happen–and filmed the results. The event reinforces their … Continue reading

Posted in Advertising, Beverage Marketing, brand image, Branded Entertainment, Event Marketing, Marketing Tactics, Product Placement, YouTube | Leave a comment

This Perfect Billboard Rocks…Occasionally

Beer billboards are commonplace, right? Well, Heineken Light found a way to turn an ordinary billboard into something extraordinary! A few weeks ago, Heineken placed a seemingly simple billboard in New York City with the copy “Occasionally Perfect” extending their … Continue reading

Posted in Advertising, Billboards, Event Marketing, grassroots, Marketing Tactics, Social Media, Winners | Leave a comment

Move Over Ice Cream Man…

“The Flower Truck is coming! Sweetie, The Flower Truck is coming. Will you, huh? Will you..” What? OK, so vending trucks have been around for years, selling edible goodies like ice cream and lemonade. And lately these trucks seem to … Continue reading

Posted in Event Marketing, grassroots, Marketing Tactics, Twitter, Winners | Leave a comment