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Category Archives: Event Marketing
Love those crazy international creatives. Just when you thought you’ve seen every possible type of “guerilla” outdoor/event executions, here comes a new one. At broiling hot Brazilian and Israeli beaches, Sprite has come to the rescue of sweltering sun worshippers … Continue reading
I think I just came across an interesting way to actually NOT hesitate-border-on-whine-about having to host or having to go to dinner parties. And it’s called ZOKOS. Now don’t get me wrong. I am not “anti-get together”. But inevitably, there … Continue reading
IKEA, the Scandinavian retailer, is known for innovative, design-rich products that often target young people with small living spaces. For anyone who hasn’t been in one of their stores, they’re usually massive and draw tremendous crowds, though showcase items in … Continue reading
Carlsberg Beer in Brussels pulled a fast one on unsuspecting movie attendees. They filled the audience completely with menacing and tough-looking biker types, except for two center seats, to see what would happen–and filmed the results. The event reinforces their … Continue reading