Category Archives: Event Marketing

Totally Nuts!

OK, here’s an out-there way to get noticed — sponsor an art gallery dedicated to your brand!  That’s what the sandwich shop “Peanut  Butter & Company” and The National Peanut Board did to get some attention. A gallery in Manhattan … Continue reading

Posted in Advertising, Cause Marketing, Event Marketing, Giving Back, Marketing Tactics | Leave a comment

Bottoms Up!

Beer drinking baseball fans at Boston’s Fenway Park (I think there may be a few of those there) will be waiting a considerably shorter amount of time on line for their brews this summer, due to a new draft beer … Continue reading

Posted in Advertising, Beverage Marketing, Brand Fans, Event Marketing, Innovation, Marketing Tactics | Leave a comment

Another “sweet” idea from Coca-Cola

Picture a big red truck, playing music (of course, don’t they all?), pulling into the neighborhood, with a big red button on the back, ready for anyone to push to find “a little happiness…“ Well it’s something that “simple” that’s … Continue reading

Posted in Advertising, Beverage Marketing, Brand Equity, Brand Fans, brand image, Event Marketing, grassroots, Marketing Tactics, Promotions, Winners | Leave a comment

Hot, Hot, Hot.

Bus stops keep you warm, right? No really. There’s actually a bus stops that truly keeps you warm, like with heat. Now how cool is that? As part of Caribou Coffee’s new ad campaign. “Life is short. Stay awake for … Continue reading

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Getting people to do stuff — good stuff!

OK. It’s clear by now. We are all about “Getting people to do stuff.” And lots of those people have good ideas… so how about ideas that can help do good or make a difference? (like taking the Volkswagon Fun … Continue reading

Posted in Cause Marketing, Event Marketing, Giving Back, grassroots, internet marketing, Marketing Tactics, Social Responsibility and Philanthropy, Winners, Word of Mouth | Leave a comment

Let’s Get Childish!

While this project has been going on for a few years, I thought it was worth showcasing again to kick off this New Year the right way — with a smile! The Volkswagon Fun Theory Project launched from the belief … Continue reading

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Tweet for a Seat

This one is great. Because of a ‘bet’ on twitter, a group of people from the Netherlands persuaded the Dutch airline KLM to add a direct flight to Florida this coming March over spring break 2011 for the “Ultra Music … Continue reading

Posted in Event Marketing, Marketing Tactics, Music, Sports and Entertainment, Social Media, Travel, Word of Mouth | Leave a comment