Category Archives: Experiential Marketing

Can an old Brand really learn new tricks?

So riddle me this: Denny’s is to AARP Boomers as _(BLANK)__ is to social & tech savvy Millennials. THE ANSWER: Denny’s. Iconic purveyor of The Original Grand Slam breakfast and Moons Over My Hammy, Denny’s is proving that by uniting … Continue reading

Posted in Branding, Experiential Marketing, Lifestyle Marketing, Marketing Tactics, Travel, Hospitality, Restaurants | Leave a comment

How to Engage? Be Delightfully Interactive

When I was a kid, our local nature center had an interactive display in their reptile and amphibian house — a simple box with buttons and a light. Press a button next to the animal, and another button with the … Continue reading

Posted in Creative Thinking, Experiential Marketing, Innovation, Interactive & Mobile, International Marketing, Marketing Tactics, Technology, Winners | 1 Comment

Can Social Responsibility Be Profitable? Yes!

Uber car service is testing a way to marry social responsibility with bringing in business. They’ve created a sidewalk kiosk in Toronto that allows revelers to take a portable breathalizer test to see how they fare. One too many over … Continue reading

Posted in Branding, Creative Thinking, Experiential Marketing, Interactive & Mobile, Lifestyle Marketing, Local Marketing, Marketing Tactics, Social Responsibility and Philanthropy, Technology | Leave a comment

Little State, Big Splash Marketing

As “Where are my receipts?” Tax Season gains its final head of steam, thought it only fitting to showcase this clever bit of local marketing, where Intuit (the makers of online tax software for tax preparers) partnered with Providence, Rhode … Continue reading

Posted in Awards, Beverage Marketing, Branding, Experiential Marketing, grassroots, Local Marketing, Promotions, Reality Check, Winners, winners-toss-ups-flops, Word of Mouth | Leave a comment

Mophie Creativity Recharges SXSW

With SXSW becoming larger and larger each year, and more massively big budget corporations participating, it’s a challenge to really stand out. Unless of course, you have an army of adorable St. Bernard dogs attached to your brand.

Posted in Awards, Branding, Creative Thinking, Experiential Marketing, Interactive & Mobile, Marketing Tactics, Promotions, Technology, Winners, winners-toss-ups-flops | Leave a comment

The Power of Gorilla Marketing.

No, that’s not a typo. A new good-for-you brand, Barnana, is using gorilla marketing (OK, guerilla marketing, too) to gain attention for its dried organic banana snack – and it’s working!

Posted in Branding, Experiential Marketing, Food Marketing, Marketing Tactics, Promotions, Publicity | Leave a comment

Creativity On Tap

See how rigging up an interactive beer tap to a cell phone and a selfie, worked to get Carlsberg Beer trending big time! #barbandits slot machine-style beer giveaway turned the media into the message — and that message was trendy, … Continue reading

Posted in Advertising, Beverage Marketing, brand image, Creative Thinking, Experiential Marketing, Gadgets and Games, Interactive & Mobile, Lifestyle Marketing, Marketing Tactics, Promotions, Social Media, Technology | Leave a comment