Category Archives: Experiential Marketing

Taking Sampling to New Heights

Seeing the Northern Lights has long been on my wish list. Icelandair® is hoping it’s on lots  of others’ lists, too. So they are “sampling” this fantastic phenomenon at 35,000 feet!

Posted in Advertising, Creative Thinking, Experiential Marketing, International Marketing, Marketing Tactics, Technology, Travel, Hospitality, Restaurants | Leave a comment

What Does Your Brand Stand For… Really?

Ever get caught off guard by a small act of generosity by a company or brand that just made you think “WOW!”? Something totally unexpected? … And something that totally redefined that brand in your mind? I just did.

Posted in Branding, Creative Thinking, Experiential Marketing, grassroots, Marketing Tactics, Promotions, Reality Check | 1 Comment

Christmas Magic Overload

It’s hard not to find something wonderful in the combination of kids, Christmas, and technology! And Macy’s has always led the pack.  In their stores, on TV, and online, they’ve tried to make magic unfold. This year, however, in their … Continue reading

Posted in Advertising, Creative Thinking, Experiential Marketing, Gadgets and Games, Interactive & Mobile, internet marketing, Marketing Tactics, Promotions, Publicity, Reality Check, Social Media, Video | Leave a comment

Maybe If It Carried My Bags to the Car?

Cool or creepy… or just plain scary if you are a Lowe’s associate. Lowe’s is testing multilingual robots just before the holidays to help out with customer service at one of its subsidiary hardware stores in San Jose, . The 5-foot-tall robots, … Continue reading

Posted in Controversy, Customer Service, Experiential Marketing, Hard Goods, Interactive & Mobile, Marketing Tactics, New Products, Technology | Leave a comment

Comedy Theater Gets the Last Laugh on Government Surcharges

Pay per Laugh | TeatreNeu from edududu on Vimeo. Times are hard everywhere. Budgets are shrinking. We all have to find ways to work smarter and more efficiently. Find new ways to stay on top and ahead of the game. … Continue reading

Posted in Creative Thinking, Experiential Marketing, International Marketing, Marketing Tactics, Music, Sports and Entertainment, Technology | Leave a comment

I Never Knew Breakfast Was Sad.

I never really thought about breakfast as being sad, until the launch of Chobani Oats and the #stopsadbreakfast campaign. But how happy can a bruised banana, burnt toast, or a sugary donut be?  So swapping it out for Chobani Oats … Continue reading

Posted in Experiential Marketing, Food Marketing, grassroots, Marketing Tactics, YouTube | Leave a comment

Google to New Yorkers: Do You Really Know Your City?

Hey NYC, think you know it all?  Google’s latest campaign to promote their “Dream” app, bets you don’t, and shows how to get answers on just about anything, with ease.

Posted in Advertising, Awards, Creative Thinking, Experiential Marketing, grassroots, Marketing Tactics, Winners, winners-toss-ups-flops | Leave a comment