Category Archives: Experiential Marketing

Smart Thinking is On The Menu.

What do you get when you cross Extreme Makeover with the King of The Cooking Show? You get what’s On The Menu — a totally revolutionary execution of today’s darling, the cooking show!

Posted in Creative Thinking, Customer Feedback, Experiential Marketing, Marketing Tactics, Product Placement, Travel, Hospitality, Restaurants, TV | Leave a comment

Can Sneakers One Up Match.com?

As we all communicate more and more through technology, it’s no wonder we’ve become more detached from real face to face interactions, and their possible benefits! Le Coq Sportif, a French sports apparel company, realized this societal concern. So “sneaker … Continue reading

Posted in Creative Thinking, Experiential Marketing, Fashion, Apparel, Innovation, International Marketing, Marketing Tactics, Promotions, Technology | Leave a comment

Reebok to Oscar Mayer: We’re Taking on Your Bacon

Branding today is a part of  life, like seasons, reality TV, or celebrity divorces. Our clothes display the mark of its maker. Same goes for our cars, electronics, office equipment and toilet paper. When we love a brand, we love … Continue reading

Posted in Branding, Experiential Marketing, Food Marketing, Health Marketing, Lifestyle Marketing, Marketing Tactics, New Products, new target | Leave a comment

A Free Sample? Sweet!

Colgate Palmolive / The Sweetest Treat from Y. Channel on Vimeo.   When it comes to product sampling, the lady in the black stretch pants and white shirt handing out samples in the super market just wouldn’t do for Colgate … Continue reading

Posted in Awards, Creative Thinking, Experiential Marketing, Gift with Purchase, Lifestyle Marketing, Marketing Tactics, Sampling, Winners, winners-toss-ups-flops | Leave a comment

Pedal Smarter.

Smart Phones. Smart Cars. Even Smart Refrigerators. So what’s next? How about a Smart Bike? Just how smart can a bike be? Very smart if you are in Copenhagen. The city to first jump on bike-share wave in the nineties … Continue reading

Posted in Creative Thinking, Customer Service, Experiential Marketing, Interactive & Mobile, International Marketing, Marketing Tactics, New Products, Technology | Leave a comment

K.I.S.S. wins again!

  So basic Promo 101: A great promotion provides a meaningful incentive to get someone to think, believe and act in the short term. Pretty simple. And if that incentive actually reinforces something about the product instead of just buying … Continue reading

Posted in Advertising, Awards, College Marketing, Experiential Marketing, Marketing Tactics, Promotions, Sampling, Winners, winners-toss-ups-flops | Leave a comment

Your Sneakers: The Next Window to Your Soul?

  Want to personalize a t-shirt with a photo of your pet? (sooo 1990s.) Want to enhance your iPod case with a photo of your favorite band? (sooo 2006.) Now what if you could take an Instagram photo and have … Continue reading

Posted in Branding, Creative Thinking, Experiential Marketing, Fashion, Apparel, Innovation, Marketing Tactics, New Products, Technology | Leave a comment