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Category Archives: Experiential Marketing
So as we finally break into sunshine and warm temps (after a seemingly endless winter) I once again have to take my beach hat off to my King of Summer, Jimmy Buffet! Not for a new song, boat drink concoction, … Continue reading
If you find yourself in Manhattan on May 20th and suddenly feel thirst, make your way downtown, launch a BeaconCrawl app on your smart phone (available from iTunes starting on May 2nd) and start crawling! How would you know where … Continue reading
As more and more food brands get in on the exploding 3D printing trend, Nabisco, too, joined the band wagon in a pretty impressive way at the recent SXSW Music, Film and Interactive Conference in Austin, where their Trending/ Vending … Continue reading
The Poaching Phone from Ali Mokdad on Vimeo. This article definitely pushed a button in me — how a creative shop in Dubai used its own talents to find new recruits, without spending money on pricey headhunters. Ahhhh, so strategic! … Continue reading
Zappos, one of my favorite companies, shows their laser-focused customer orientation once again with a Thanksgiving stunt in Houston’s George Bush International Airport. By turning the nasty, “where is MY bag?” luggage carousel into a giant “Wheel of Fortune”/ roulette … Continue reading