Category Archives: Experiential Marketing

Wag Your Tail If You Want Happier Traveling

As we head into the Memorial Day holiday, I am reminded of how unpleasant the ritual of air travel has become. Heading off for some marvelous R&R… but then rarely do you encounter a smiling face or a congenial fellow … Continue reading

Posted in Creative Thinking, Experiential Marketing, Marketing Tactics, Publicity, Social Responsibility and Philanthropy, Travel, Hospitality, Restaurants | Leave a comment

Margaritaville Master Does It Again!

So as we finally break into sunshine and warm temps (after a seemingly endless winter) I once again have to take my beach hat off to my King of Summer, Jimmy Buffet!  Not for a new song, boat drink concoction, … Continue reading

Posted in Awards, Branding, Celebrities, Creative Thinking, Experiential Marketing, Marketing Tactics, Music, Sports and Entertainment, Winners, winners-toss-ups-flops | Leave a comment

Pub Crawl With a Purpose

If you find yourself in Manhattan on May 20th and suddenly feel thirst, make your way downtown, launch a BeaconCrawl app on your smart phone (available from iTunes starting on May 2nd) and start crawling! How would you know where … Continue reading

Posted in Creative Thinking, Experiential Marketing, grassroots, Interactive & Mobile, Marketing Tactics, Promotions, Technology, Travel, Hospitality, Restaurants | Leave a comment

Trending Vending

As more and more food brands get in on the exploding 3D printing trend, Nabisco, too, joined the band wagon in a pretty impressive way at the recent SXSW Music, Film and Interactive Conference in Austin, where their Trending/ Vending … Continue reading

Posted in Creative Thinking, Crowd Sourcing, Experiential Marketing, Gadgets and Games, Interactive & Mobile, Marketing Tactics, Technology | Leave a comment

It Takes One to Hire One

The Poaching Phone from Ali Mokdad on Vimeo. This article definitely pushed a button in me — how a creative shop in Dubai used its own talents to find new recruits, without spending money on pricey headhunters. Ahhhh, so strategic! … Continue reading

Posted in Advertising, Creative Thinking, Experiential Marketing, International Marketing, Marketing Tactics | Leave a comment

Zappos Makes Sure Holiday Travel Didn’t Get You Down

Zappos, one of my favorite companies, shows their laser-focused customer orientation once again with a Thanksgiving stunt in Houston’s George Bush International Airport. By turning the nasty, “where is MY bag?” luggage carousel into a giant “Wheel of Fortune”/ roulette … Continue reading

Posted in Awards, Creative Thinking, Experiential Marketing, grassroots, Marketing Tactics, Winners, winners-toss-ups-flops | Leave a comment

Starbucks on Wheels

Now that everyone seems to enjoy Starbucks coffee and WiFi, how does one improve and move forward from here? How does a brand keep moving ahead and expand? Well, here’s a new one — take a train. Seriously, that’s what … Continue reading

Posted in Beverage Marketing, Branding, Experiential Marketing, International Marketing, Marketing Tactics | Leave a comment