Category Archives: Fashion, Apparel

Socks Don’t Stink This Holiday. So Have A Good One!

Posted on December 22, 2016 by karengwh

Feeling the love for the holidays this year — as a result of who we hung out with. We decided to showcase an Austin organization called Mitscoots, a purveyor of  “Gear with a Mission.” For every piece of Made-in-America wear … Continue reading →

Posted in brand image, Fashion, Apparel, Lifestyle Marketing, Partnerships, Social Responsibility and Philanthropy | Leave a comment

H&M, Wes Anderson and Nostalgia Work Together

Posted on December 1, 2016 by richardgwh

A charming little holiday film from H&M, done as only quirky director Wes Anderson could do it. “Come Together” has everything fans (and critics) have come to expect from Mr. Anderson: long tracking shots, symmetry, quirky dialog, Adrian Brody. As … Continue reading →

Posted in Advertising, Branding, Celebrities, Content Marketing, Fashion, Apparel, Video | Leave a comment

Marketing Lesson from Barbie… Again?

Posted on February 4, 2016 by karengwh

Once again, American Fashion Icon, Barbie, spotlights some of the marketing challenges faced by a mature brand trying to maintain relevance in a rapidly changing world. From the first African American “Barbie” in the late 60’s (who wasn’t named Barbie … Continue reading →

Posted in Branding, Controversy, Fashion, Apparel, Innovation, Lifestyle Marketing, New Products | Leave a comment

The Ultimate Customer Service Pays Off

Posted on January 28, 2016 by lizgwh

Returning an item to a store or online retailer is typically a non-event and not something most of us bother to talk about. But a recent return attempt to Zulily proved to be quite the opposite. One call to Zulily’s … Continue reading →

Posted in Branding, Customer Service, Fashion, Apparel, Social Responsibility and Philanthropy, Word of Mouth | Leave a comment

Can a Nice Brand Be Naughty and Win?

Posted on December 23, 2015 by kathygwh

Year after year we welcome holiday ads that tug at our heartstrings and bring tears to our eyes. Most reinforce the true meaning of the season – warmth, cheer, generosity, and sincerity. For that one media-driven moment, viewers pause and … Continue reading →

Posted in Advertising, Branding, Controversy, Fashion, Apparel, Lifestyle Marketing, YouTube | Leave a comment

Sharing Happiness Pays Forward Brand Equity.

Posted on December 10, 2015 by dianegwh

Brand loyalty should swing both ways — consumers who are fiercely loyal to their brands AND brands that are fiercely loyal to their consumers.  This holiday season, Zappos wanted to demonstrate this, and in doing so, ended up inspiring a whole … Continue reading →

Posted in Brand Equity, Branding, Fashion, Apparel, Loyalty Program, Retailers, Winners, winners-toss-ups-flops | Leave a comment

Holiday Shopping on YouTube?

Posted on November 5, 2015 by karengwh

You may be if their recent Awesome Stuff Week (from October this year) takes hold. And if the shoppable ads being pitched resonate with brand marketers. Concept is pretty simple: Take one YouTube video star, plunk them (authentically!) into  one … Continue reading →

Posted in Advertising, Branding, Celebrity Endorsements, Content Marketing, Fashion, Apparel, Lifestyle Marketing, Marketing Tactics, Spokespeople, Video, YouTube | Leave a comment