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Unexpected thinking with real world sensibility. Ideas that surprise (and sometime scare) the heck out of you. But it's a fact: we get people to do stuff in amazing ways. Really. Contact us and see.
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Category Archives: Fashion, Apparel
Socks Don’t Stink This Holiday. So Have A Good One!
Feeling the love for the holidays this year — as a result of who we hung out with. We decided to showcase an Austin organization called Mitscoots, a purveyor of “Gear with a Mission.” For every piece of Made-in-America wear … Continue reading
H&M, Wes Anderson and Nostalgia Work Together
A charming little holiday film from H&M, done as only quirky director Wes Anderson could do it. “Come Together” has everything fans (and critics) have come to expect from Mr. Anderson: long tracking shots, symmetry, quirky dialog, Adrian Brody. As … Continue reading
Posted in Advertising, Branding, Celebrities, Content Marketing, Fashion, Apparel, Video
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Marketing Lesson from Barbie… Again?
Once again, American Fashion Icon, Barbie, spotlights some of the marketing challenges faced by a mature brand trying to maintain relevance in a rapidly changing world. From the first African American “Barbie” in the late 60’s (who wasn’t named Barbie … Continue reading
The Ultimate Customer Service Pays Off
Returning an item to a store or online retailer is typically a non-event and not something most of us bother to talk about. But a recent return attempt to Zulily proved to be quite the opposite. One call to Zulily’s … Continue reading
Can a Nice Brand Be Naughty and Win?
Year after year we welcome holiday ads that tug at our heartstrings and bring tears to our eyes. Most reinforce the true meaning of the season – warmth, cheer, generosity, and sincerity. For that one media-driven moment, viewers pause and … Continue reading
Sharing Happiness Pays Forward Brand Equity.
Brand loyalty should swing both ways — consumers who are fiercely loyal to their brands AND brands that are fiercely loyal to their consumers. This holiday season, Zappos wanted to demonstrate this, and in doing so, ended up inspiring a whole … Continue reading
Holiday Shopping on YouTube?
You may be if their recent Awesome Stuff Week (from October this year) takes hold. And if the shoppable ads being pitched resonate with brand marketers. Concept is pretty simple: Take one YouTube video star, plunk them (authentically!) into one … Continue reading