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Category Archives: Fashion, Apparel
A charming little holiday film from H&M, done as only quirky director Wes Anderson could do it. “Come Together” has everything fans (and critics) have come to expect from Mr. Anderson: long tracking shots, symmetry, quirky dialog, Adrian Brody. As … Continue reading
Once again, American Fashion Icon, Barbie, spotlights some of the marketing challenges faced by a mature brand trying to maintain relevance in a rapidly changing world. From the first African American “Barbie” in the late 60’s (who wasn’t named Barbie … Continue reading
Year after year we welcome holiday ads that tug at our heartstrings and bring tears to our eyes. Most reinforce the true meaning of the season – warmth, cheer, generosity, and sincerity. For that one media-driven moment, viewers pause and … Continue reading
Brand loyalty should swing both ways — consumers who are fiercely loyal to their brands AND brands that are fiercely loyal to their consumers. This holiday season, Zappos wanted to demonstrate this, and in doing so, ended up inspiring a whole … Continue reading