Category Archives: Fashion, Apparel

Brilliant Branding: Shinola, Not S**T

When someone tackles Branding this smartly, you simply have to applaud. Shinola, a contemporary company less 5 years old, has taken an iconic American shoe polish brand from 1907, (and a dicey popular expression from the WWII era) and catapulted … Continue reading

Posted in Branding, Fashion, Apparel, New Products, Winners, winners-toss-ups-flops | Leave a comment

The Unbelievable Power of a Happy Customer

It’s a simple story. Online apparel start-up American Giant was ramping up production, when a positive review of their signature hoodie on Slate.com caused a viral sensation and depleted all of their stock. All of it. So they hustled to open … Continue reading

Posted in brand image, Branding, Creative Thinking, Customer Feedback, Fashion, Apparel, internet marketing, Publicity, Reality Check, Winners | Leave a comment

Femvertising Pays!

In honor of International Women’s Day, I thought it worth highlighting the fantastic insights surrounding the current valuable trend toward “Femvertising” — defined as pro-female messaging within advertising that is striking a chord with women and with marketers alike.  From … Continue reading

Posted in Advertising, Branding, Fashion, Apparel, Lifestyle Marketing, Marketing Tactics, Reality Check, Social Responsibility and Philanthropy | Leave a comment

Can Sneakers One Up Match.com?

As we all communicate more and more through technology, it’s no wonder we’ve become more detached from real face to face interactions, and their possible benefits! Le Coq Sportif, a French sports apparel company, realized this societal concern. So “sneaker … Continue reading

Posted in Creative Thinking, Experiential Marketing, Fashion, Apparel, Innovation, International Marketing, Marketing Tactics, Promotions, Technology | Leave a comment

Just Do It On the Courts.

How does Nike launch a new line of tennis gear? With precision timing to coincide with one of the hottest tennis events, the US Open, and by staging a temporary tennis court complete with locker room and swag area, smack dab in the … Continue reading

Posted in Brand Equity, brand image, Branding, Celebrities, Celebrity Endorsements, Fashion, Apparel, Marketing Tactics, New Products, Promotions, Reality Check, Spokespeople | Leave a comment

Your Sneakers: The Next Window to Your Soul?

  Want to personalize a t-shirt with a photo of your pet? (sooo 1990s.) Want to enhance your iPod case with a photo of your favorite band? (sooo 2006.) Now what if you could take an Instagram photo and have … Continue reading

Posted in Branding, Creative Thinking, Experiential Marketing, Fashion, Apparel, Innovation, Marketing Tactics, New Products, Technology | Leave a comment

Ringing in the Holidays

Like everyone else this year who has started marketing Christmas even before the poor turkey has had its day on the table, I simply had to showcase this one! The holiday spot from K-Mart speaks for itself.  Brought to us … Continue reading

Posted in Advertising, Awards, Fashion, Apparel, Marketing Tactics, Video, Winners, winners-toss-ups-flops, YouTube | Leave a comment