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Category Archives: Fashion, Apparel
When someone tackles Branding this smartly, you simply have to applaud. Shinola, a contemporary company less 5 years old, has taken an iconic American shoe polish brand from 1907, (and a dicey popular expression from the WWII era) and catapulted … Continue reading
It’s a simple story. Online apparel start-up American Giant was ramping up production, when a positive review of their signature hoodie on Slate.com caused a viral sensation and depleted all of their stock. All of it. So they hustled to open … Continue reading
As we all communicate more and more through technology, it’s no wonder we’ve become more detached from real face to face interactions, and their possible benefits! Le Coq Sportif, a French sports apparel company, realized this societal concern. So “sneaker … Continue reading
How does Nike launch a new line of tennis gear? With precision timing to coincide with one of the hottest tennis events, the US Open, and by staging a temporary tennis court complete with locker room and swag area, smack dab in the … Continue reading
Want to personalize a t-shirt with a photo of your pet? (sooo 1990s.) Want to enhance your iPod case with a photo of your favorite band? (sooo 2006.) Now what if you could take an Instagram photo and have … Continue reading