Category Archives: Food Marketing

How To Win Your Fans Back After Adversity

We always talk about the marketing challenges and hurdles to “getting people to do the stuff you need them to do.” Well, after their recent outbreaks of E.Coli, Salmonella and norovirus, fast casual dining sensation, Chipotle Mexican Grill has one … Continue reading

Posted in Advertising, Branding, Controversy, Customer Service, Food Marketing, Health Marketing, Marketing Tactics, Social Responsibility and Philanthropy, Travel, Hospitality, Restaurants | Leave a comment

Lean Cuisine Disses The Word “Diet” and Tries to Do Some Good

Well this actually is a novel way to start the year. Lean Cuisine is the latest “good for you” brand (AKA: Diet Food) that has decided it’s time to “change the ‘diet’ conversation into a force for good.” (Let’s pretend … Continue reading

Posted in Advertising, Branding, Creative Thinking, Food Marketing, Health Marketing, Interactive & Mobile, Lifestyle Marketing, Marketing Tactics, Media Creativity, Reality Check, Social Responsibility and Philanthropy, Technology | Leave a comment

How Far Is Too Far in Marketing?

Got the guts for a big (risky) idea? At a time when half the world is deeply concerned about sensitivity toward others, and the other half thinks the pandering goes totally too far, it poses an interesting creative challenge (opportunity?) … Continue reading

Posted in Advertising, Branding, Controversy, Food Marketing, International Marketing, Retailers, TV | Leave a comment

Oreo Gets Creative With Their Brand, Again

So our friends at Oreo are pushing the boundaries of branding once again, proving that a solid, well-defined brand can extend itself in almost limitless ways — this time, somehow creatively meshing the old-is-new again resurgence of “adult” coloring with … Continue reading

Posted in Branding, Creative Thinking, Experiential Marketing, Food Marketing, Packaging | Leave a comment

Quaker Taps Real People, Real Emotion for a Big Win

Goodness Starts Today. That’s the message of Quaker Canada’s recent YouTube hit video. But instead of focusing on the nutritional properties of this good-for-you brand’s products, the video tugs at the heartstrings of the viewer with a real-life dad and … Continue reading

Posted in Branding, Content Marketing, Food Marketing, Lifestyle Marketing, Video | Leave a comment

The Next Generation of Infomercial: Entertainment Galore!

Say hello to the next generation of infomercial. Skittles has probably just produced one of the greatest infomercials of all time and it’s now airing on Evine Live. And wow! Has it gone viral! So what makes it a perfect … Continue reading

Posted in Awards, Branding, Celebrities, Food Marketing, Media Creativity, TV, TV Commercials, Winners, winners-toss-ups-flops | Leave a comment

Can Wheaties Leverage Their Brand Equity from Cereal to Beer?

Can a brand name best known as “Breakfast of Champions” now be translated to beer? General Mills Wheaties thinks so and has teamed up with a nearby craft brewery in Minneapolis to create a limited-edition Hefeweizen beer, called HefeWheaties.

Posted in Beverage Marketing, Branding, Food Marketing, Marketing Tactics, new product development | Leave a comment