Category Archives: Food Marketing

Marketing Lessons from An Avocado

As summer produce season comes into full swing, we would like to salute the avocado. We have been watching (and admiring) the Avocado Industry for years. By banding together and sharing costs, they have taken the mysterious, kinda ugly, after-guacamole-then-what? … Continue reading

Posted in Advertising, Branding, Food Marketing, grassroots, Health Marketing, Local Marketing, Marketing Tactics | Leave a comment

How to Find Big Ideas in Little Details

Sometimes the biggest marketing ideas take shape in the smallest details. Take what Burger King did in Seoul, South Korea. Seoul is known for having one of the worst commute times for workers, with especially lengthy train rides. What happens? … Continue reading

Posted in Creative Thinking, Experiential Marketing, Fast Food, Food Marketing, grassroots, International Marketing, Local Marketing, Marketing Tactics, Promotions | Leave a comment

Will a revamped Hamburglar sell any burgers?

No news flash that the Golden Arches have taken a major back seat to chains like Chipotle and Panera for contemporary food choices, especially for Millennials. So in an attempt to transform themselves into a more “progressive burger company” and … Continue reading

Posted in Advertising, Branding, Controversy, Customer Feedback, Fast Food, Food Marketing, Lifestyle Marketing, Marketing Tactics, Social Media | Leave a comment

How to Make Sex Sell Well

Ordinarily, I cringe when I see sex jokes or a “sex sells” approach in marketing. So often the effort ends up being crass and totally in the gutter. Enter the Banana Bunker on Groupon’s Facebook page and I was reminded … Continue reading

Posted in brand image, Branding, Creative Thinking, Food Marketing, Innovation, Marketing Tactics, Promotions | Leave a comment

Happy St. Paddy’s Day: Going Green Socially.

On Saint Patrick’s Day everyone wants to be Irish, especially brands. And what better way to demonstrate your Luck of The Irish than via social media.

Posted in Creative Thinking, Food Marketing, Lifestyle Marketing, Marketing Tactics, Social Media | Leave a comment

The Power of Gorilla Marketing.

No, that’s not a typo. A new good-for-you brand, Barnana, is using gorilla marketing (OK, guerilla marketing, too) to gain attention for its dried organic banana snack – and it’s working!

Posted in Branding, Experiential Marketing, Food Marketing, Marketing Tactics, Promotions, Publicity | Leave a comment

Do-Si-Dos Go Digital.

Soon-to-be-gone are the days when your favorite girl scout in the green vest knocks on your door or stands at your local supermarket peddling their Do-si-dos®, Thin Mints® and Tagalongs® among other cookie delights. Girl Scout cookies have gone digital!

Posted in Food Marketing, Marketing Tactics | Leave a comment