Unexpected thinking with real world sensibility. Ideas that surprise (and sometime scare) the heck out of you. But it's a fact: we get people to do stuff in amazing ways. Really. Contact us and see.
Category Archives: Food Marketing
I never really thought about breakfast as being sad, until the launch of Chobani Oats and the #stopsadbreakfast campaign. But how happy can a bruised banana, burnt toast, or a sugary donut be? So swapping it out for Chobani Oats … Continue reading
Branding today is a part of life, like seasons, reality TV, or celebrity divorces. Our clothes display the mark of its maker. Same goes for our cars, electronics, office equipment and toilet paper. When we love a brand, we love … Continue reading
Like it or not, we live in a world where beauty is worshiped and anything less is pushed aside. Apparently that can change with a little creativity! Enter Intermarche, France’s third largest supermarket chain. As a way of combating the … Continue reading
As one of those who believe that men are one of the least appreciated and under-leveraged target for mainstream food marketing (and I’m not talking protein shakes and candy bars), this #HowToDad campaign featured on Digiday.com really made me smile! … Continue reading
How does $10/mo sound to have someone plan all of your meals for you, using the tastes and ingredients you like, provide you not only the recipes, but the shopping list that goes along with it? Yeah, I like … Continue reading
Frito-Lay gambled on yet another test of consumer loyalty last week when it launched three new flavors…with no way to know what they were!! The program is called, Bold Flavor Experiment, with Doritos Jacked tortilla chips. Consumers are asked to try three … Continue reading