Category Archives: Food Marketing

I Never Knew Breakfast Was Sad.

I never really thought about breakfast as being sad, until the launch of Chobani Oats and the #stopsadbreakfast campaign. But how happy can a bruised banana, burnt toast, or a sugary donut be?  So swapping it out for Chobani Oats … Continue reading

Posted in Experiential Marketing, Food Marketing, grassroots, Marketing Tactics, YouTube | Leave a comment

Shakira’s Hips Defeat The Force

What does it take to unseat VW’s most-shared video of all time? Apparently Shakira, The World Cup, The World Food Programme, and Dannon’s Activia Yogurt. While Volkswagon’s “The Force” had been the most shared ad of all time for 41 … Continue reading

Posted in Advertising, Awards, Celebrities, Celebrity Endorsements, Food Marketing, International Marketing, Marketing Tactics, Music, Sports and Entertainment, Social Responsibility and Philanthropy, Video, Winners, winners-toss-ups-flops, YouTube | Leave a comment

Reebok to Oscar Mayer: We’re Taking on Your Bacon

Branding today is a part of  life, like seasons, reality TV, or celebrity divorces. Our clothes display the mark of its maker. Same goes for our cars, electronics, office equipment and toilet paper. When we love a brand, we love … Continue reading

Posted in Branding, Experiential Marketing, Food Marketing, Health Marketing, Lifestyle Marketing, Marketing Tactics, New Products, new target | Leave a comment

Ugly Sells

Like it or not, we live in a world where beauty is worshiped and anything less is pushed aside. Apparently that can change with a little creativity! Enter Intermarche, France’s third largest supermarket chain. As a way of combating the … Continue reading

Posted in Branding, Creative Thinking, Food Marketing, Green Marketing, Innovation, International Marketing, Marketing Tactics | Leave a comment

#HowToDad Shows They Know

As one of those who believe that men are one of the least appreciated and under-leveraged target for mainstream food marketing (and I’m not talking protein shakes and candy bars), this #HowToDad campaign featured on Digiday.com really made me smile! … Continue reading

Posted in Advertising, Awards, brand image, Food Marketing, Lifestyle Marketing, Marketing Tactics, Winners, winners-toss-ups-flops | Leave a comment

Hassle Free Meal Planning At Last

  How does $10/mo sound to have someone plan all of your meals for you, using the tastes and ingredients you like, provide you not only the recipes, but the shopping list that goes along with it? Yeah, I like … Continue reading

Posted in Creative Thinking, Customer Feedback, Food Marketing, Lifestyle Marketing, Marketing Tactics, Technology | Leave a comment

Doritos Going Bold… Again

Frito-Lay gambled on yet another test of consumer loyalty last week when it launched three new flavors…with no way to know what they were!! The program is called, Bold Flavor Experiment, with Doritos Jacked tortilla chips. Consumers are asked to try three … Continue reading

Posted in Awards, Creative Thinking, Crowd Sourcing, Customer Feedback, Food Marketing, Marketing Tactics, new product development, New Products, Packaging, Winners, winners-toss-ups-flops | Leave a comment