Category Archives: Food Marketing

Stonyfield Pearls of Wisdom

Hooray for Stonyfield and its commitment to sustainability! As if their organic products aren’t doing enough to help consumers and the environment, now they have launched the first-ever edible packaging — New Frozen Yogurt Pearls! Working with WikiFoods, Inc, a … Continue reading

Posted in Awards, Branding, Creative Thinking, Food Marketing, Green Marketing, Innovation, Marketing Tactics, New Products, Packaging, Winners, winners-toss-ups-flops | Leave a comment

This is a Commercial?

Fast-food innovator Chipotle has already made a name for themselves with two stunning animated web spots: Back To The Start and The Scarecrow. But they’ve really gone all-out this time with a new Hulu series, Farmed And Dangerous. Written, cast, … Continue reading

Posted in Advertising, Brand Equity, brand image, Creative Thinking, Food Marketing, Green Marketing, Marketing Tactics, Social Responsibility and Philanthropy, Sustainability, TV Commercials, Winners, YouTube | Leave a comment

Customize Your Hot Cocoa!

Just in time for the chilly weather (oh, yeah, and the holiday gift giving season), along comes the next personalizable food. (M&M’s, you didn’t know what you were starting!) Boomf, a marshmallow confection company from the UK, has taken social … Continue reading

Posted in Creative Thinking, Food Marketing, Marketing Tactics, new product development, New Products | Leave a comment

Arrivaderci, LGBTQ Consumers?

I’ll be the first one to defend the right of people to say whatever they want, even corporate CEOs. Last year, when Chik-Fil-A’s COO, Dan Cathy, publicly stated his opposition to same-sex marriage, forces on both sides of that debate … Continue reading

Posted in Brand Equity, brand image, Branding, Controversy, Food Marketing, Marketing Tactics, Publicity | Leave a comment

When is a Goldfish like an M&M?

Surprised it took so long for someone else to try to replicate M&M’s wild success with personalized food products. Guess better late than never is true. Came across an ad in People  magazine for Goldfish My Way, the latest way … Continue reading

Posted in Advertising, Creative Thinking, Food Marketing, New Products, Packaging, Winners, winners-toss-ups-flops | Leave a comment

Wonderfilled Indeed

This is how you do an ad campaign. I was charmed last night by the new Oreo “Wonderfilled” campaign, a catchy little ditty by the band Owl City, lyrics that not only provide some clever rhymes with “Oreo” but also … Continue reading

Posted in Advertising, brand image, Creative Thinking, Food Marketing, Marketing Tactics, TV Commercials, Winners | Leave a comment

Post Doomsday Dining.

For years, I’ve always thought that anything having to do with doomsday preparedness was a bunch of hogwash, and for much of it, (although today’s world news headlines are far from optimistic), I still feel somewhat the same way. Perhaps … Continue reading

Posted in Food Marketing | Leave a comment