Category Archives: Gadgets and Games

Finding Your Brand’s Voice

BlabDroid 1MSQFT from areben on Vimeo. Do people speak more openly when they don’t feel judged? A tech team, sponsored by Microsoft, created an experiment to prove that they do. BlabDroid, a cute, pint-sized robot, equipped with a with a … Continue reading

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Creativity On Tap

See how rigging up an interactive beer tap to a cell phone and a selfie, worked to get Carlsberg Beer trending big time! #barbandits slot machine-style beer giveaway turned the media into the message — and that message was trendy, … Continue reading

Posted in Advertising, Beverage Marketing, brand image, Creative Thinking, Experiential Marketing, Gadgets and Games, Interactive & Mobile, Lifestyle Marketing, Marketing Tactics, Promotions, Social Media, Technology | Leave a comment

Obsolescence. Not So Funny.

Hysterical NSFW bit on Last Week Tonight by HBO’s John Oliver on the demise of RadioShack®. But the issue at the heart of this sad “passing” isn’t quite so LOL.

Posted in Boomers, Flop, Gadgets and Games, Marketing Tactics, Publicity, Reality Check, Retailers | Leave a comment

Christmas Magic Overload

It’s hard not to find something wonderful in the combination of kids, Christmas, and technology! And Macy’s has always led the pack.  In their stores, on TV, and online, they’ve tried to make magic unfold. This year, however, in their … Continue reading

Posted in Advertising, Creative Thinking, Experiential Marketing, Gadgets and Games, Interactive & Mobile, internet marketing, Marketing Tactics, Promotions, Publicity, Reality Check, Social Media, Video | Leave a comment

Trending Vending

As more and more food brands get in on the exploding 3D printing trend, Nabisco, too, joined the band wagon in a pretty impressive way at the recent SXSW Music, Film and Interactive Conference in Austin, where their Trending/ Vending … Continue reading

Posted in Creative Thinking, Crowd Sourcing, Experiential Marketing, Gadgets and Games, Interactive & Mobile, Marketing Tactics, Technology | Leave a comment

For the Love of Bacon

Anyone who knows me knows I am a true Baconophile. It rivals wine and cheese for the Best Food on Earth Award. So have to make a big deal about my friends at Oscar Mayer Bacon for their beyond belief … Continue reading

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How Not to Be a Glasshole

Google Glass was launched last July, but seems that now Google feels the need to define some “Google Glass Etiquette,” releasing a list of some pretty funny rules for their “Google Glass Explorers” to follow (leaving room for even more … Continue reading

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