Category Archives: Green Marketing

Ugly Sells

Like it or not, we live in a world where beauty is worshiped and anything less is pushed aside. Apparently that can change with a little creativity! Enter Intermarche, France’s third largest supermarket chain. As a way of combating the … Continue reading

Posted in Branding, Creative Thinking, Food Marketing, Green Marketing, Innovation, International Marketing, Marketing Tactics | Leave a comment

When is a Coke Not a Coke?

When it’s a dumb bell? Well yes, this IS a different take on Coke! Ogilvy & Mather, China has developed a “2nd Lives” campaign for the brand, currently being featured in Vietnam, to try to encourage folks there to recycle. … Continue reading

Posted in Advertising, Beverage Marketing, Creative Thinking, Green Marketing, International Marketing, Marketing Tactics, Packaging, Social Responsibility and Philanthropy | Leave a comment

Stonyfield Pearls of Wisdom

Hooray for Stonyfield and its commitment to sustainability! As if their organic products aren’t doing enough to help consumers and the environment, now they have launched the first-ever edible packaging — New Frozen Yogurt Pearls! Working with WikiFoods, Inc, a … Continue reading

Posted in Awards, Branding, Creative Thinking, Food Marketing, Green Marketing, Innovation, Marketing Tactics, New Products, Packaging, Winners, winners-toss-ups-flops | Leave a comment

Soup’s on!

For 1 in 6 Americans, hunger is the reality of life. Fortunately, many corporations step up to the plate and make substantial donations to organizations such as Feeding America and local food banks. While most of these efforts tend to … Continue reading

Posted in Branding, Cause Marketing, grassroots, Green Marketing, Marketing Tactics, Social Responsibility and Philanthropy | Leave a comment

This is a Commercial?

Fast-food innovator Chipotle has already made a name for themselves with two stunning animated web spots: Back To The Start and The Scarecrow. But they’ve really gone all-out this time with a new Hulu series, Farmed And Dangerous. Written, cast, … Continue reading

Posted in Advertising, Brand Equity, brand image, Creative Thinking, Food Marketing, Green Marketing, Marketing Tactics, Social Responsibility and Philanthropy, Sustainability, TV Commercials, Winners, YouTube | Leave a comment

Big Wheels Keep On Turning with Citibike.

When visiting NYC recently, I was seeing those fun looking blazing blue Citibikes everywhere. They seemed to be so calm in a sea of endless traffic, bobbing and weaving with momentum while those of us in cabs and cars stood … Continue reading

Posted in Branding, Green Marketing, Marketing Tactics | 1 Comment

Cash for Trash – Bye Bye Old Cell Phones.

Here is a great way to recycle those old cell phones and other electronic portable devices instead of using them as paperweights or cluttering up your desk drawers. Instead of ending up in a landfill, why not get some cash … Continue reading

Posted in Green Marketing, Innovation, Marketing Tactics, Sustainability | Tagged , , , | Leave a comment