Category Archives: Green Marketing

Is McDonald’s latest “green” commercial a little fishy?

Given that we have clients in the seafood industry, we thought that it would only be appropriate to honor this 1st Friday in Lent with a fish post. Did you see McDonald’s latest commercial about “Kenny Longaker : The Last … Continue reading

Posted in Advertising, brand image, Fast Food, Green Marketing, Marketing Tactics, Social Responsibility and Philanthropy, TV Commercials | Tagged , , | Leave a comment

Saving Mother Earth for $1.00

Last month I wrote about Starbucks but it wasn’t exactly a glowing post, as their $450.00 gift card seemed like (and still seems like) a ridiculous and elitist idea.  This month though, I find myself applauding Starbucks and their environmental … Continue reading

Posted in Awards, Beverage Marketing, brand image, Green Marketing, Marketing Tactics, Social Responsibility and Philanthropy, Winners, winners-toss-ups-flops | Tagged , , | Leave a comment

Banning the Bubbles.

Americans toss away a staggering 130 billion bottles and cans that end up in landfills or incinerators every year and globally, it is much more. Sodastream is capitalizing on consumer’s increasing eco-consciousness with a battle cry “If you love the … Continue reading

Posted in Advertising, Controversy, Green Marketing, Legal, Gvt, Marketing Tactics, TV Commercials | Leave a comment

Creative Recycling: What a BOGO!

I love hearing about companies that are doing clever recycling. I think it’s so important and most of the time it’s very creative! Check this out: Singapore-based furniture retailer “DIY Living” has started designing small pieces of furniture that can … Continue reading

Posted in Creative Thinking, Gift with Purchase, Green Marketing, Marketing Tactics | Tagged , , | Leave a comment

Not So Green Afterall

Last week I received a copy of Restoration Hardware’s Source Book — RH issues it two times per year. Weighing in at well over five pounds this Source Book is more like the old yellow pages than a catalog. My … Continue reading

Posted in Flop, Green Marketing, Hard Goods, Marketing Tactics, winners-toss-ups-flops | Tagged , , | Leave a comment

Mini Minis Worth Gold

Watching the Olympics daily? Did you catch Sunday’s (6/5) Track & Field competition from the Olympic Stadium? You may not have noticed a little action behind some spectacular events, (including Usein Bolt’s 2nd Olympic Gold in 100 m race), but … Continue reading

Posted in Automotive, Creative Thinking, Green Marketing, Marketing Tactics, Product Placement | Tagged , , , | Leave a comment

Crayola isn’t green? (Asparagus, Fern, Forest, or even Granny Smith?)

The students at Sun Valley Elementary School in San Rafael are taking on an iconic American company, Crayola, to encourage the company to make their marker products (all 500 million produced annually) fully recyclable. Recognizing the importance of preserving Mother … Continue reading

Posted in Cause Marketing, Green Marketing, Kids, Marketing Tactics, Social Responsibility and Philanthropy, Winners, winners-toss-ups-flops | Leave a comment