Category Archives: Green Marketing

Sustainably Bag a Burrito.

Sustainability is a hot topic these days as more and more companies look for ways to reduce their eco footprint to be responsible corporate citizens. Earth Day has become the focal point for companies to champion their sustainable efforts. Chipotle … Continue reading

Posted in Advertising, Billboards, Brand Equity, brand image, Branding, Cause Marketing, Fast Food, Giving Back, Green Marketing, Marketing Tactics, Social Responsibility and Philanthropy, Sustainability, Winners, winners-toss-ups-flops | Leave a comment

A Greener “Groupon”.

With the explosive growth of Groupon, LivingSocial, Yipit, Foursquare over the last few years, it was only a matter of time before incentivized charity sites jumped on the bandwagon of offering consumers discounts on local merchants’ products and services. Newly launched … Continue reading

Posted in Cause Marketing, Green Marketing, Promotions, Social Responsibility and Philanthropy, Sustainability | Leave a comment

Do You Believe in Fairy Tales?

Sustainability is a hot button in business today–both with businesses and consumers. Recently, I just finished writing a Sustainable Marketing chapter and case study in a new college textbook on Sustainability due out this spring from FlatWorld Knowledge. As such, … Continue reading

Posted in Advertising, Brand Equity, brand image, Branding, Green Marketing, Marketing Tactics, Social Responsibility and Philanthropy, Sustainability, TV Commercials | Leave a comment

Drink any good perfume lately?

Okay, I have heard of many cool new eco-friendly products over the last year from raincoats that eventually turn into plants to knitwear made from milk and seaweed which nourishes the skin as it’s worn. But I ran across this … Continue reading

Posted in Green Marketing, Innovation, new product development, Technology, winners-toss-ups-flops | Leave a comment

Instead of planting a tree, how about planting a raincoat?

What do you get when you cross a Spaniard, Japanese micro-biologist, German bio-plastic, and French potatoes? You get the new eco-friendly “spud raincoat” from Equilicuá that is now being produced in Spain. The Spud Raincoat is made from potato starch … Continue reading

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For the love of a GWP

So, while organizing my no-longer-so little collection of recyclable shopping bags strew throughout my car (yes, I do actually collect them now from retailers and vacation destinations around the world- silly but more useful than match books!), I see that … Continue reading

Posted in Gift with Purchase, Green Marketing, grocery retailers, Loyalty Program, Marketing Tactics, Promotions, Reality Check, supermarkets, Winners, winners-toss-ups-flops | Leave a comment

Going Green? Here is how to Get the Green Light with Consumers.

Kermit the frog may have had it right— “It’s not easy being green”.  There is a lot to consider when creating sustainable marketing products and programs. It is not simply adding “green” to your brand platform or announcing that you … Continue reading

Posted in Brand Equity, brand image, Branding, Giving Back, Packaging, Social Responsibility and Philanthropy, Sustainability | Leave a comment