Category Archives: Sustainability

This is a Commercial?

Fast-food innovator Chipotle has already made a name for themselves with two stunning animated web spots: Back To The Start and The Scarecrow. But they’ve really gone all-out this time with a new Hulu series, Farmed And Dangerous. Written, cast, … Continue reading

Posted in Advertising, Brand Equity, brand image, Creative Thinking, Food Marketing, Green Marketing, Marketing Tactics, Social Responsibility and Philanthropy, Sustainability, TV Commercials, Winners, YouTube | Leave a comment

Cash for Trash – Bye Bye Old Cell Phones.

Here is a great way to recycle those old cell phones and other electronic portable devices instead of using them as paperweights or cluttering up your desk drawers. Instead of ending up in a landfill, why not get some cash … Continue reading

Posted in Green Marketing, Innovation, Marketing Tactics, Sustainability | Tagged , , , | Leave a comment

Sustainably Bag a Burrito.

Sustainability is a hot topic these days as more and more companies look for ways to reduce their eco footprint to be responsible corporate citizens. Earth Day has become the focal point for companies to champion their sustainable efforts. Chipotle … Continue reading

Posted in Advertising, Billboards, Brand Equity, brand image, Branding, Cause Marketing, Fast Food, Giving Back, Green Marketing, Marketing Tactics, Social Responsibility and Philanthropy, Sustainability, Winners, winners-toss-ups-flops | Leave a comment

A Greener “Groupon”.

With the explosive growth of Groupon, LivingSocial, Yipit, Foursquare over the last few years, it was only a matter of time before incentivized charity sites jumped on the bandwagon of offering consumers discounts on local merchants’ products and services. Newly launched … Continue reading

Posted in Cause Marketing, Green Marketing, Promotions, Social Responsibility and Philanthropy, Sustainability | Leave a comment

Do You Believe in Fairy Tales?

Sustainability is a hot button in business today–both with businesses and consumers. Recently, I just finished writing a Sustainable Marketing chapter and case study in a new college textbook on Sustainability due out this spring from FlatWorld Knowledge. As such, … Continue reading

Posted in Advertising, Brand Equity, brand image, Branding, Green Marketing, Marketing Tactics, Social Responsibility and Philanthropy, Sustainability, TV Commercials | Leave a comment

Going Green? Here is how to Get the Green Light with Consumers.

Kermit the frog may have had it right— “It’s not easy being green”.  There is a lot to consider when creating sustainable marketing products and programs. It is not simply adding “green” to your brand platform or announcing that you … Continue reading

Posted in Brand Equity, brand image, Branding, Giving Back, Packaging, Social Responsibility and Philanthropy, Sustainability | Leave a comment

Bikini Power for the Techo-Fashionista!

I really got a charge out of this…A new $184 swimsuit made of solar panels can charge several portable devices such as phone or cameras. The suit, takes over 80 hours to assemble and utilizes thin, photo-volcanic panes and conductive … Continue reading

Posted in mobile, Sustainability, Technology | Tagged | Leave a comment