Category Archives: Sustainability

A Pick-Me-Up Snack For You… and Your Car

I’m thinking about getting an electric car. But still not totally sold on the idea because of worry about where I would actually charge it up if I wanted to drive any distance. However, the Japanese have a new idea … Continue reading

Posted in Advertising, Automotive, Green Marketing, Marketing Tactics, Sustainability, winners-toss-ups-flops | Leave a comment

Greenpeace Hijacks Ken.

Greenpeace has hijacked Mattel’s Ken as a spokesperson for its recent campaign against corporate participation in rainforest destruction. More than 180,000 people viewed a spoof video of Ken breaking up with Barbie over rain forest destruction. The video, featured on various … Continue reading

Posted in Brand Equity, Brand Fans, brand image, Branding, Celebrities, Celebrity Endorsements, Controversy, Facebook, Green Marketing, internet marketing, Marketing Tactics, Social Media, Social Responsibility and Philanthropy, Spokespeople, Sustainability, Technology, Twitter, Video, YouTube | Leave a comment

“If I Had A Dream (Machine)…”

Last week PepsiCo announced it was beefing up its Dream Machine recycling initiative in our nation’s capital. The Dream Machine announced its partnership with Washington, DC. They are rolling out 363 new Dream Machine bins in the downtown area, quadrupling … Continue reading

Posted in Beverage Marketing, brand image, Cause Marketing, Giving Back, Green Marketing, Packaging, Social Responsibility and Philanthropy, Sustainability | Leave a comment

Making a Delicious Difference.

Kraft Foods employees generously volunteered their efforts this past year to help benefit those in need. The largest volunteer event in company’s history (And what a history it is: Kraft donated over $1 billion to hunger-relief organizations in the past … Continue reading

Posted in Cause Marketing, Giving Back, Social Responsibility and Philanthropy, Sustainability | Leave a comment

Gap Blues Go “Green.”

While the Gap definitely needed a significant Reality Check with their attempt to crowd source their way into a new logo, they got it right with their new Recycle your Blues program. This allows consumers to recycle old jeans for … Continue reading

Posted in Cause Marketing, Green Marketing, Sustainability, Winners | Leave a comment