Category Archives: Hard Goods

Can Dyson Revolutionize Hair Care, Too?

A $400 hairdryer. Beauty appliance manufacturers may say it’s crazy. That there is a ceiling on what women will pay for such products. But this is a Dyson brand. Known for revolutionizing categories that lacked technological innovation and excitement (think … Continue reading

Posted in Branding, Creative Thinking, Hard Goods, Innovation, New Products, Research, Testing, Technology | Leave a comment

Great Brands Don’t Have To Die

Think your brand is past its prime? If it was built properly, maybe it can actually stand the test of time — and of bankruptcy, obsolescence, and even having its iconic headquarters obliterated! Take a look at today’s Polaroid…

Posted in Brand Equity, Branding, Hard Goods, Marketing Tactics, new product development, New Products, Reality Check | Leave a comment

Maybe If It Carried My Bags to the Car?

Cool or creepy… or just plain scary if you are a Lowe’s associate. Lowe’s is testing multilingual robots just before the holidays to help out with customer service at one of its subsidiary hardware stores in San Jose, . The 5-foot-tall robots, … Continue reading

Posted in Controversy, Customer Service, Experiential Marketing, Hard Goods, Interactive & Mobile, Marketing Tactics, New Products, Technology | Leave a comment

If They Find It…

The best thing about this PSA (aside from the fact that it’s hysterical), is that it gets its message across no matter which side of the “Gun Rights” debate you find yourself on. I don’t imagine there are many gun … Continue reading

Posted in Controversy, Creative Thinking, Hard Goods, Kids, Moms, Publicity, Social Responsibility and Philanthropy, TV Commercials, Video, Winners, Word of Mouth | Tagged , , | Leave a comment

Why Would You Want A Wagon?

Well, especially now as the summer travel season is upon us, there are lots of reasons. They can haul 5 people and a good amount of stuff; or 2 people and an incredible amount of stuff. They’re built on car … Continue reading

Posted in Automotive, Boomers, Marketing Tactics, TV Commercials | Leave a comment

Which Car is YOU? … Na, me either.

If you remember the somewhat controversial Olympics in Russia, you may also have noticed a TV spot for Cadillac that was aired during the games. (We actually blogged about it on Feb 24th. How prescient!) It seemed to stir a … Continue reading

Posted in Advertising, brand image, Controversy, Hard Goods, Marketing Tactics | Leave a comment

A Very Special Delivery

That cat was almost let out of the bag (er, box that is) for a clever promotion for the Nissan Versa recently. When Nissan offered the vehicle last fall for sale on Amazon (with $1,000 gift cards as an incentive) … Continue reading

Posted in Automotive, Creative Thinking, Marketing Tactics, Publicity, Winners | Leave a comment