Category Archives: Automotive

Why Would You Want A Wagon?

Well, especially now as the summer travel season is upon us, there are lots of reasons. They can haul 5 people and a good amount of stuff; or 2 people and an incredible amount of stuff. They’re built on car … Continue reading

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A Very Special Delivery

That cat was almost let out of the bag (er, box that is) for a clever promotion for the Nissan Versa recently. When Nissan offered the vehicle last fall for sale on Amazon (with $1,000 gift cards as an incentive) … Continue reading

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Car Advertising Turned Upside Down!

Wait — you might want to watch the commercial first! Okay, now you can read on. And if you’re like me, for the first 30 seconds, you were probably thinking, “…where is this going?” But still I was anxiously awaiting … Continue reading

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Saving The Drive-In

Okay, when’s the last time you were at a drive-in movie? Even if it was just this past summer, it might be the last time ever. That is, unless Honda’s Project Drive-In has something to say about it. There are … Continue reading

Posted in Automotive, Boomers, Facebook, Marketing Tactics, Publicity, Social Responsibility and Philanthropy, Twitter, Winners | Leave a comment

Volvo’s Hampster Put to The Test

  Maybe Volvo thought that if Kia could have a raging success with a rodent, so could they? Or maybe they wanted to shake their image as a safe/boring auto maker that had “stuck” with them for decades? But here’s … Continue reading

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Simplicity Trumps Technology

With all of the complex technologies running our lives today, this simple solution for helping motorists find empty parking spaces in South Korea struck me as a terrific lesson in the less-is-more philosophy. Developed by an ad agency for their … Continue reading

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My Workaholic Dream Come True

Yes, I work non-stop. At the office, but also at home, on vacation (where I am now), and yes, even (especially) in my car. With a ridiculously frustrating up to 2 hr commute each way (for 17 hwy miles!) to … Continue reading

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