Category Archives: Automotive

Jaguar, The Copy Cat

The latest TV spot for a sexy Jag F-Type is here, featuring, equally sexy, Damian Lewis behind the wheel. You, probably, know him from the popular Showtime series the Homeland. Another great screen name is also behind the camera— Sir … Continue reading

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When To Stop

Here’s another TV spot that gets its point across clearly, and makes me smile every time I see it. This :30 for the Nissan Altima Tire Pressure Notification System is intriguing on first viewing (what is going on here exactly?) … Continue reading

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Snob Appeal

You can’t grow up in Fairfield County Connecticut without realizing that there are quite a few wealthy people here. Two current TV spots from New Country Audi of Greenwich show that reality in the most cringe-inducing fashion I have ever … Continue reading

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Mini Minis Worth Gold

Watching the Olympics daily? Did you catch Sunday’s (6/5) Track & Field competition from the Olympic Stadium? You may not have noticed a little action behind some spectacular events, (including Usein Bolt’s 2nd Olympic Gold in 100 m race), but … Continue reading

Posted in Automotive, Creative Thinking, Green Marketing, Marketing Tactics, Product Placement | Tagged , , , | Leave a comment

Client Envy

OK, I admit that I have a fondness for the more creatively “out there,” bold, take-a-risk-already, marketing campaigns. But this one by Leo Burnett Tailor Made in Brazil both made me howl, as well as wish I had been a … Continue reading

Posted in Advertising, Automotive, Creative Thinking, Experiential Marketing, Interactive & Mobile, Marketing Tactics, Technology, Winners, winners-toss-ups-flops | Leave a comment

Ford Pinball Park

I love all the creative ways companies are using outdoor media to get attention and sell their brand’s features. It seems like there’s always something new going on on the jumbo screen at Times Square, or a modified flash mob … Continue reading

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Listen to the Music.

I’ve commented previously about car advertising – you know, the irresponsible driving and ridiculous small print “Professional drivers. Closed course. Don’t really drive like this or you may kill yourself, but we’re off the hook according to our lawyers”. But a … Continue reading

Posted in Advertising, Automotive, Brand Equity, brand image, Branding, Marketing Tactics, new target, TV Commercials | Leave a comment