Category Archives: Automotive

Do Not Attempt…

…to sell me something by showing me something it cannot do. Latest in a seemingly endless line of truck commercials that annoy me is the one from Nissan that shows their Frontier model helping an airliner avoid a possibly fatal … Continue reading

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Look Ma, No Brains!

A recent spot for Mercedes Benz has me of two minds. While I am glad to hear that Google VP of Engineering, Vic Gundotra, is alive and well, and while I am impressed with the technical skill of the engineers … Continue reading

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They’re baaaaack…

Some of us are big fans of the Kia hamsters (you know who you are). Well, get ready, the sequel is out and it’s even more magnificent than the original (and we know that doesn’t happen often!)  So, without further … Continue reading

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Will The Shift Hit The Fans?

Being a long-time fan of manual transmissions, I  was pleased to see that Mini is running a campaign urging American’s to go for the stick instead of the automatic. Although some estimates say American’s who choose automatics make up 84% … Continue reading

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Cool Car Stuff

I don’t usually like to pay much attention to ads from other countries. The ads themselves are often more clever than ours, the products aren’t available here anyway, or they’re for a candy bar that looks suspiciously like one of … Continue reading

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Surprised and Delighted… no really!

I don’t know about you, but I think one of the most over-used and under-delivered terms in our business is “surprise and delight”. Of course who wouldn’t want a kick-butt concept where consumers are blown away beyond their expectations, and … Continue reading

Posted in Automotive, Customer Feedback, Customer Service, Loyalty Program, Marketing Tactics, testing, Travel | Leave a comment

A Pick-Me-Up Snack For You… and Your Car

I’m thinking about getting an electric car. But still not totally sold on the idea because of worry about where I would actually charge it up if I wanted to drive any distance. However, the Japanese have a new idea … Continue reading

Posted in Advertising, Automotive, Green Marketing, Marketing Tactics, Sustainability, winners-toss-ups-flops | Leave a comment