Category Archives: Automotive

Marketing for Memory Loss

Maybe it’s because the nation (read: ME) is aging, but I just love seeing how companies find ways to delight customers in the most unexpected, yet ultimately super helpful ways. Two very similar *features* popped up in my life recently … Continue reading

Posted in App, Automotive, Innovation, location based app, Marketing Tactics, mobile, Technology, Winners | Leave a comment

Pinstripe Passion

Being a Yankee fan since they stunk in the 60’s, a recent Ford promotion caught my eye.  The Tri-State Ford Dealers Association (TSFDA) is giving away a single Yankees Edition Ford Explorer in their 3rd annual program leveraging their sponsorship … Continue reading

Posted in Advertising, Automotive, brand image, Celebrities, Celebrity Endorsements, Facebook, grassroots, Marketing Tactics, Promotions, TV Commercials | Leave a comment

Cars are now going to college.

Will owning a car on campus be considered passé? You no longer need to bring one— just share one. Although car sharing is not a new idea in large cities around the U.S. and the world, it is a growing … Continue reading

Posted in Automotive, College Marketing, Marketing Tactics | Leave a comment

Trash, Treasure or Product Placement?

It had to come from the weird* people of Netherlands! Not a TV spot or a print ad. Not even a billboard… it’s truly a new genre of promoting products as trash. You know how after every Christmas we find … Continue reading

Posted in Automotive, Billboards, brand image, Branding, Marketing Tactics, Packaging, Product Placement | Leave a comment

No License Required.

I love cars and automotive technology and try to be up on the latest bells and whistles, and design trends. Sometimes, when the family is asleep, I’ll sneak on the internet to check out the latest and greatest offerings from … Continue reading

Posted in Advertising, App, Automotive, brand image, iPhone, Marketing Tactics, mobile marketing, Print Ad, YouTube | Leave a comment

Responsible Drivers Wanted.

Here’s one commercial that flashed in front of my eyes so much, I decided to react to it. In this sleek and beautifully shot spot, we meet 4 different drivers (conveniently, from almost every layer of society). They are very … Continue reading

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For the Inner Child In Us.

The latest commercial from Honda is called “This Unpredictable Life” and features the unmistakable voice of Garrison Keillor. It features our life from start to… well, to the moment we realize the need for some stability and sense. This is … Continue reading

Posted in Advertising, App, Automotive, brand image, iPhone, Kids, mobile | Leave a comment