Category Archives: Hard Goods

Client Envy

OK, I admit that I have a fondness for the more creatively “out there,” bold, take-a-risk-already, marketing campaigns. But this one by Leo Burnett Tailor Made in Brazil both made me howl, as well as wish I had been a … Continue reading

Posted in Advertising, Automotive, Creative Thinking, Experiential Marketing, Interactive & Mobile, Marketing Tactics, Technology, Winners, winners-toss-ups-flops | Leave a comment

Ford Pinball Park

I love all the creative ways companies are using outdoor media to get attention and sell their brand’s features. It seems like there’s always something new going on on the jumbo screen at Times Square, or a modified flash mob … Continue reading

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Listen to the Music.

I’ve commented previously about car advertising – you know, the irresponsible driving and ridiculous small print “Professional drivers. Closed course. Don’t really drive like this or you may kill yourself, but we’re off the hook according to our lawyers”. But a … Continue reading

Posted in Advertising, Automotive, Brand Equity, brand image, Branding, Marketing Tactics, new target, TV Commercials | Leave a comment

Do Not Attempt…

…to sell me something by showing me something it cannot do. Latest in a seemingly endless line of truck commercials that annoy me is the one from Nissan that shows their Frontier model helping an airliner avoid a possibly fatal … Continue reading

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Look Ma, No Brains!

A recent spot for Mercedes Benz has me of two minds. While I am glad to hear that Google VP of Engineering, Vic Gundotra, is alive and well, and while I am impressed with the technical skill of the engineers … Continue reading

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They’re baaaaack…

Some of us are big fans of the Kia hamsters (you know who you are). Well, get ready, the sequel is out and it’s even more magnificent than the original (and we know that doesn’t happen often!)  So, without further … Continue reading

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Will The Shift Hit The Fans?

Being a long-time fan of manual transmissions, I  was pleased to see that Mini is running a campaign urging American’s to go for the stick instead of the automatic. Although some estimates say American’s who choose automatics make up 84% … Continue reading

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