-
-
Unexpected thinking with real world sensibility. Ideas that surprise (and sometime scare) the heck out of you. But it's a fact: we get people to do stuff in amazing ways. Really. Contact us and see.
Subscribe:
-
Recent Posts
Recent Comments
Archives
Categories
-
Category Archives: Health Marketing
A Little Doggie Sampling Goes A Long Way
There is a bit of a parallel between office workers and shelter dogs. Both are cooped up in cubbyholes all day. No walks, no fresh air, no fun. So, to provide a little relief to both the human and canine … Continue reading
Would You Push Limits to Prove Your Point?
Curious if your probiotic is really doing anything to improve your gut health? Finnish probiotic brand Gefilus was determined to prove the effectiveness of their brand and they did so in a way that is definitely not for the squeamish. … Continue reading
Can hip humor fight Drugged Driving?
The recent legalization of marijuana for recreational use in Colorado has prompted a new $450k PSA campaign targeted at drivers who may not be aware of the level of impairment that marijuana can cause, or the legal ramifications of being … Continue reading
Gatorade: The Science of Re-Branding
Well, it wouldn’t be a Gatorade ad without showcasing a world-class athlete, now would it? Yet while the brand’s new campaign, Your Game Is Our Lab, continues to feature some of the biggies, like track Olympian Usain Bolt, NFL defensive … Continue reading
Thank you, AHA. Olive Oil Earns the Heart Healthy Logo!
Food marketing depends on more than good taste. Take olive oil for example. Good fats. Bad fats. Some fats. No fats. The topic of fat consumption is probably one of the most misunderstood in the food chain. Well, hopefully, the … Continue reading
Posted in Food Marketing, Health Marketing, Legal, Gvt, Reality Check
Leave a comment
How To Win Your Fans Back After Adversity
We always talk about the marketing challenges and hurdles to “getting people to do the stuff you need them to do.” Well, after their recent outbreaks of E.Coli, Salmonella and norovirus, fast casual dining sensation, Chipotle Mexican Grill has one … Continue reading
Lean Cuisine Disses The Word “Diet” and Tries to Do Some Good
Well this actually is a novel way to start the year. Lean Cuisine is the latest “good for you” brand (AKA: Diet Food) that has decided it’s time to “change the ‘diet’ conversation into a force for good.” (Let’s pretend … Continue reading