Category Archives: Health Marketing

‘Got Milk?’ Repositions Good-for-You as Good-for-Foodies, too.

The latest “Got Milk?” campaign reminds us that milk is more than good for you, it’s also a match made in foodie heaven for many sweet and spicy foods! The California Milk Processor Board recently released “a pair of mesmerizing … Continue reading

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A Strong Brand Can Transcend Channel Boundaries

Amy’s Kitchen steps out of the grocery store aisles with Organic Fast Food! Like, the drive-thru kind. Yes, you read that right. The #1 organic brand in the grocery store has opened its first quick serve restaurant and lines are … Continue reading

Posted in Branding, Fast Food, Health Marketing, Marketing Tactics, Travel, Hospitality, Restaurants | Leave a comment

Little Things Can Be Big Ideas

We all know that good campaigns are focused on one “Big Idea.” But a Big Idea doesn’t have to be complicated, executionally or visually. It can actually be characterized by simplicity — grounded in a simple but strong “real people” … Continue reading

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Healthy Kids Are No Laughing Matter

In a hilarious parody of contemporary healthy food ads, actor/comedian Nick Offerman takes us on a tour of his farm, where “ripe, juicy pizzas” and taquitos grow on trees and “hot, moist sloppy joes” grow year-round thanks to the “nutrients” … Continue reading

Posted in Health Marketing, Kids, Legal, Gvt, Marketing Tactics, Social Responsibility and Philanthropy | Leave a comment

Marketing Lessons from An Avocado

As summer produce season comes into full swing, we would like to salute the avocado. We have been watching (and admiring) the Avocado Industry for years. By banding together and sharing costs, they have taken the mysterious, kinda ugly, after-guacamole-then-what? … Continue reading

Posted in Advertising, Branding, Food Marketing, grassroots, Health Marketing, Local Marketing, Marketing Tactics | Leave a comment

Healthy Brands Can Still Be Hip

Think about the last ad you saw for a good-for-you brand. It probably focused on the nutritional benefits of the product, right? Cravendale Milk in the UK follows the successful lead of the U.S. “GOT MILK” campaign, and takes possibly … Continue reading

Posted in Advertising, Beverage Marketing, brand image, Health Marketing, International Marketing, Marketing Tactics, Reality Check, TV Commercials | Leave a comment

Promo 101: Give Them What They Want to Get What You Want

Promotion in Health Marketing is often believed to be either not possible, very straight forward, or, well, boring. We say, “Doesn’t have to be.” As we kick off the sunny summer season, the leading health-related question is: “How do you … Continue reading

Posted in Awards, Creative Thinking, Experiential Marketing, grassroots, Health Marketing, Interactive & Mobile, International Marketing, Local Marketing, Marketing Tactics, Technology, Winners, winners-toss-ups-flops | Leave a comment