Category Archives: Health Marketing

Are You Abusing The Power of Social Media?

DON’T WATCH this whole video. Please. ALS (AKA Lou Gehrig’s disease) is a merciless disease. Desperate patients and their families have turned to social media in their quest to find a cure, as the only drug currently approved for ALS in … Continue reading

Posted in Controversy, Health Marketing, Legal, Gvt, Marketing Tactics, Social Media, Social Responsibility and Philanthropy, Word of Mouth | Leave a comment

Reebok to Oscar Mayer: We’re Taking on Your Bacon

Branding today is a part of  life, like seasons, reality TV, or celebrity divorces. Our clothes display the mark of its maker. Same goes for our cars, electronics, office equipment and toilet paper. When we love a brand, we love … Continue reading

Posted in Branding, Experiential Marketing, Food Marketing, Health Marketing, Lifestyle Marketing, Marketing Tactics, New Products, new target | Leave a comment

Breathing Easy

Have you had that chest cold thing lately? You know, the one that started with a sore throat around New Year’s Eve, hung around for a while, sort of went away, then came back with gusto, clogging up your head and … Continue reading

Posted in Advertising, Health Marketing, Marketing Tactics, new target, TV Commercials, Winners | Leave a comment

A Super Idea

The prospect of having a child begin a course of chemotherapy must be one of the most frightening things a parent has to face. Even more so for the child, because there is so much about it that they don’t … Continue reading

Posted in Controversy, Creative Thinking, Health Marketing, Kids, Licensing, Marketing Tactics, Publicity, Social Responsibility and Philanthropy, Winners | Leave a comment

Risque is Risky Business.

I was looking at the news headlines on line for my local paper when an ad popped up that certainly caught my eye as I had no idea what they were advertising. Having dared to click on the link, I … Continue reading

Posted in Advertising, Awards, Brand Equity, Branding, Flop, Health Marketing, Marketing Tactics, winners-toss-ups-flops | 1 Comment

Bringing Down the Pink Slime.

The power of social media is nothing new. It has been credited with providing the tools for a revolution and to help send  a malign revolutionary dictator on the run. It can shine a very BIG and BRIGHT spotlight on social … Continue reading

Posted in Celebrities, Celebrity Endorsements, Controversy, Facebook, Fast Food, Food Marketing, grocery retailers, Health Marketing, Marketing Tactics, Social Media, supermarkets, Twitter, YouTube | Leave a comment

Hey Advertiser – Don’t just say something, DO something.

The Georgia Children’s Health Alliance launched a fairly controversial anti-obesity campaign called Strong4Life, addressing the state’s growing childhood obesity issue. The campaign is quite blunt, featuring series of ads and billboards with  gloomy-looking overweight children accompanied by statements such as … Continue reading

Posted in Advertising, Cause Marketing, Controversy, grassroots, Health Marketing, Kids, Marketing Tactics, Social Responsibility and Philanthropy, winners-toss-ups-flops | Leave a comment