Category Archives: Health Marketing

Just the right portion of humor.

Yeah, it’s the New Year and most people have started those resolutions that stick around for a week, or maybe even a month. In my household,  I love to cook, but am constantly trying to come up with “healthier” options … Continue reading

Posted in Creative Thinking, Gadgets and Games, Health Marketing, Innovation, Marketing Tactics | Leave a comment

Forward thinking or back?

Okay, so everyone has heard of “The Man Cave”— you know, the place where poor men have to run and escape their horrible wives, kids and or lives. Well, now it seems The Man Cave has taken on wheels. “The … Continue reading

Posted in Controversy, Experiential Marketing, Flop, grassroots, Health Marketing, Marketing Tactics, Social Responsibility and Philanthropy, winners-toss-ups-flops | Leave a comment

Who you sleep with can kill you.

Get a room, baby — your own room. The city of Milwaukee recently launched a public service campaign to reduce infant mortality by the year 2017.  While multiple initiatives make up this campaign, one in particular is causing quite a … Continue reading

Posted in Advertising, Cause Marketing, Controversy, Health Marketing, Moms, Social Responsibility and Philanthropy, Winners, winners-toss-ups-flops | Leave a comment

Drugs by phone- will they get you hooked?

On the surface, this article touting Walgreens’ success with a *Prescription Ready by Text* SMS program was nothing all that unusual. Cool, but not unusual. You simply sign up to have Walgreens text you when your prescription is filled. And … Continue reading

Posted in App, Customer Service, Health Marketing, Interactive & Mobile, Marketing Tactics, mobile, mobile marketing, Technology, Texting | Leave a comment

Bold Experiments with Magic Brownies

OK, I’ll come right out now and say, “General Mills, you get a whopping GWH W.T.F. (Winner, Toss-Up or Flop) WINNER Award for this one!!” Why so excited? First of all, as a typically conservative age-old corporation, they had the … Continue reading

Posted in Advertising, Boomers, Branded Entertainment, Branding, Celebrity Endorsements, Controversy, Food Marketing, Health Marketing, Marketing Tactics, Publicity, Social Media, Twitter, Video, Winners, winners-toss-ups-flops | Leave a comment

A Pedal-Pushing Promo

OK, now this is a call-to-action!  Fitness-oriented brand, Activate®, a California-based beverage company (but of course), came up with a very cool promotion for their vending machines. They are giving away free drinks to people who jump on the attached … Continue reading

Posted in Beverage Marketing, Brand Equity, Event Marketing, Health Marketing, Marketing Tactics, Promotions | Leave a comment

Smart Stick. Take your Blood Pressure and Go for a Walk.

In these days of smart phones, smart cars, smartass teenagers… I loved the idea of this smart walking stick. Now you can take your blood pressure, monitor your pulse AND go for a walk! I think it’s great it when someone designs … Continue reading

Posted in Boomers, Health Marketing, new product development, Seniors | Leave a comment