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Category Archives: Innovation
How can a tiny little ice cream shop in the small town of Bethel, CT go from months of lukewarm success to suddenly quadrupling their business practically overnight — in the middle of winter no less? The internet. Frustrated with … Continue reading
It’s not very often a single gift can encourage so many acts of giving. But this season, Godiva managed to do just that, with a little creativity. Think “whimsical Russian nesting doll containers” meets “decadent Belgian confections”. The first … Continue reading
A $400 hairdryer. Beauty appliance manufacturers may say it’s crazy. That there is a ceiling on what women will pay for such products. But this is a Dyson brand. Known for revolutionizing categories that lacked technological innovation and excitement (think … Continue reading
Well, it wouldn’t be a Gatorade ad without showcasing a world-class athlete, now would it? Yet while the brand’s new campaign, Your Game Is Our Lab, continues to feature some of the biggies, like track Olympian Usain Bolt, NFL defensive … Continue reading
Once again, American Fashion Icon, Barbie, spotlights some of the marketing challenges faced by a mature brand trying to maintain relevance in a rapidly changing world. From the first African American “Barbie” in the late 60’s (who wasn’t named Barbie … Continue reading