Category Archives: new product development

Can Wheaties Leverage Their Brand Equity from Cereal to Beer?

Can a brand name best known as “Breakfast of Champions” now be translated to beer? General Mills Wheaties thinks so and has teamed up with a nearby craft brewery in Minneapolis to create a limited-edition Hefeweizen beer, called HefeWheaties.

Posted in Beverage Marketing, Branding, Food Marketing, Marketing Tactics, new product development | Leave a comment

Great Brands Don’t Have To Die

Think your brand is past its prime? If it was built properly, maybe it can actually stand the test of time — and of bankruptcy, obsolescence, and even having its iconic headquarters obliterated! Take a look at today’s Polaroid…

Posted in Brand Equity, Branding, Hard Goods, Marketing Tactics, new product development, New Products, Reality Check | Leave a comment

Goodnight Siri.

Apple recently announced  that they are diving into the smart home market with their new app, Home Kit. Unlike some current devices that control only one or two utilities in your home, Apple’s Home Kit integrates all devices, almost like a … Continue reading

Posted in Innovation, Interactive & Mobile, iPad, iPhone, Marketing Tactics, new product development | Leave a comment

Doritos Going Bold… Again

Frito-Lay gambled on yet another test of consumer loyalty last week when it launched three new flavors…with no way to know what they were!! The program is called, Bold Flavor Experiment, with Doritos Jacked tortilla chips. Consumers are asked to try three … Continue reading

Posted in Awards, Creative Thinking, Crowd Sourcing, Customer Feedback, Food Marketing, Marketing Tactics, new product development, New Products, Packaging, Winners, winners-toss-ups-flops | Leave a comment

Customize Your Hot Cocoa!

Just in time for the chilly weather (oh, yeah, and the holiday gift giving season), along comes the next personalizable food. (M&M’s, you didn’t know what you were starting!) Boomf, a marshmallow confection company from the UK, has taken social … Continue reading

Posted in Creative Thinking, Food Marketing, Marketing Tactics, new product development, New Products | Leave a comment

Getting Social with Chicken and Waffles.

I’m usually not one to partake in the big national brand promotions because I either think there’s only a one-in-a-hundred-million chance of winning, or else the promotions are usually a bit bland. So when my wife told me about the … Continue reading

Posted in Facebook, Food Marketing, Marketing Tactics, new product development, Publicity, Social Media | Tagged , | Leave a comment

My Workaholic Dream Come True

Yes, I work non-stop. At the office, but also at home, on vacation (where I am now), and yes, even (especially) in my car. With a ridiculously frustrating up to 2 hr commute each way (for 17 hwy miles!) to … Continue reading

Posted in Automotive, Creative Thinking, Interactive & Mobile, Marketing Tactics, new product development, Technology | Leave a comment