Category Archives: new product development

Sending Sweet Thoughts

We all have heard the struggles that our US Postal Service is going through, (no more Saturday deliveries starting in August!) so could they take a tip from Belgium? The Belgian postal service is honoring the country’s tradition of making … Continue reading

Posted in Creative Thinking, International Marketing, new product development, New Products, Winners | Leave a comment

Is Coca-Cola’s stance on obesity the Real Thing?

Coke recently revealed its latest ad campaign, tackling the “big” subject of obesity, calling it “The issue of this generation.” Coke says that they can play an important role in the fight against obesity, making the following positive changes: • … Continue reading

Posted in Advertising, Beverage Marketing, Marketing Tactics, new product development, Social Responsibility and Philanthropy | Tagged , , | Leave a comment

Sound the Creativity Alarm, Maybe.

I LOVED these BGH microwave ads so much I couldn’t stand it! Grinning from one little “I love good marketing” ear to to the other. Played all 3 ads and never lost interest. Brilliant integration of advertising, promotion, strategic partnership … Continue reading

Posted in Creative Thinking, Hard Goods, Marketing Tactics, new product development, TV Commercials | Tagged , , | Leave a comment

No More Tangles

It’s the little things that drive you crazy, right? And in this digital age, with all of the electronics we own, we end up with balls of tangled wires all over the place. Thank you, Xsories.com for developing a very … Continue reading

Posted in Creative Thinking, Gadgets and Games, new product development, New Products, Winners, winners-toss-ups-flops | Tagged , , | Leave a comment

Christmas in September?

September might as well be Christmas, and Apple, Santa Claus, because the new iPhone 5 came out this month. If you’re tech crazy like we are, you probably waited with bated breath.  While this piece deems the new iPhone to … Continue reading

Posted in Advertising, Interactive & Mobile, iPhone, Marketing Tactics, new product development, Technology | Tagged , , , | Leave a comment

Nothing Bedder to Invent?

OK, really? This is what we have been reduced to? No wonder we’re an “obese” society with inventions like these! Meet Ohea: The smart bed is a bed that “makes itself.” OK, for someone who physically can’t make a bed, … Continue reading

Posted in Innovation, Marketing Tactics, new product development, Reality Check, Technology | Leave a comment

Really stuck on Band-Aids now!

I’m fascinated by Augmented Reality (AR), as I’ve seen a number of pretty creative uses of the technology. Many have been event-based, or stunts with limited reach, but strong buzz factor. However I think J&J has nailed it for the … Continue reading

Posted in App, Creative Thinking, Experiential Marketing, Innovation, iPad, Kids, Marketing Tactics, new product development, Technology | Leave a comment