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Category Archives: Innovation
Can a brand name best known as “Breakfast of Champions” now be translated to beer? General Mills Wheaties thinks so and has teamed up with a nearby craft brewery in Minneapolis to create a limited-edition Hefeweizen beer, called HefeWheaties.
Think the “selfie” couldn’t be topped? Enter the era of the new “Dronie!” New product? New marketing tool? New social phenom? Apparently, yes. Drones have certainly become more commonplace these days, even landing on the White House Lawn, albeit uninvited. … Continue reading
Ordinarily, I cringe when I see sex jokes or a “sex sells” approach in marketing. So often the effort ends up being crass and totally in the gutter. Enter the Banana Bunker on Groupon’s Facebook page and I was reminded … Continue reading
When I was a kid, our local nature center had an interactive display in their reptile and amphibian house — a simple box with buttons and a light. Press a button next to the animal, and another button with the … Continue reading
Everyone says that Print is “old”, too “traditional” and not measurable. Maybe the only thing that’s “old” is the unimaginative mind that’s creating the plan. Break rules! (Like, when was the last time you saw a Print ad win an … Continue reading
We live in a frantic world. Always connected, scrolling, typing, checking in. And wondering how to speed it up even more. Well, STOP. Check out this “explanation” of the slow brand and tell me you don’t feel something. No wonder, … Continue reading