Category Archives: Innovation

Goodnight Siri.

Apple recently announced  that they are diving into the smart home market with their new app, Home Kit. Unlike some current devices that control only one or two utilities in your home, Apple’s Home Kit integrates all devices, almost like a … Continue reading

Posted in Innovation, Interactive & Mobile, iPad, iPhone, Marketing Tactics, new product development | Leave a comment

Your Sneakers: The Next Window to Your Soul?

  Want to personalize a t-shirt with a photo of your pet? (sooo 1990s.) Want to enhance your iPod case with a photo of your favorite band? (sooo 2006.) Now what if you could take an Instagram photo and have … Continue reading

Posted in Branding, Creative Thinking, Experiential Marketing, Fashion, Apparel, Innovation, Marketing Tactics, New Products, Technology | Leave a comment

New Media: The Birth of Dronevertising?

From videography to crop monitoring and even pizza delivery… like ‘em or hate ‘em, the use of commercial drones is on the rise. And now some local merchants in Philadelphia just bought into their latest use: Advertising. DroneCast, the inception … Continue reading

Posted in Advertising, Awards, Controversy, Creative Thinking, Innovation, location based app, Marketing Tactics, winners-toss-ups-flops | Leave a comment

Doritos Going Bold… Again

Frito-Lay gambled on yet another test of consumer loyalty last week when it launched three new flavors…with no way to know what they were!! The program is called, Bold Flavor Experiment, with Doritos Jacked tortilla chips. Consumers are asked to try three … Continue reading

Posted in Awards, Creative Thinking, Crowd Sourcing, Customer Feedback, Food Marketing, Marketing Tactics, new product development, New Products, Packaging, Winners, winners-toss-ups-flops | Leave a comment

Stonyfield Pearls of Wisdom

Hooray for Stonyfield and its commitment to sustainability! As if their organic products aren’t doing enough to help consumers and the environment, now they have launched the first-ever edible packaging — New Frozen Yogurt Pearls! Working with WikiFoods, Inc, a … Continue reading

Posted in Awards, Branding, Creative Thinking, Food Marketing, Green Marketing, Innovation, Marketing Tactics, New Products, Packaging, Winners, winners-toss-ups-flops | Leave a comment

How Not to Be a Glasshole

Google Glass was launched last July, but seems that now Google feels the need to define some “Google Glass Etiquette,” releasing a list of some pretty funny rules for their “Google Glass Explorers” to follow (leaving room for even more … Continue reading

Posted in Controversy, Gadgets and Games, Innovation, Marketing Tactics, Technology | Leave a comment

Breathing Easy

Have you had that chest cold thing lately? You know, the one that started with a sore throat around New Year’s Eve, hung around for a while, sort of went away, then came back with gusto, clogging up your head and … Continue reading

Posted in Advertising, Health Marketing, Marketing Tactics, new target, TV Commercials, Winners | Leave a comment