Category Archives: Interactive & Mobile

Shazamable Coke Bottles For Sharing, Of Course

Don’t think “The Haters” could possibly “hate hate, hate” this one! Coke’s latest #ShareACoke foray for the Summer of 2016 creates Shazamable cans and bottles with popular song lyrics for fun and sharing. And they didn’t seem to skip a … Continue reading

Posted in Awards, Beverage Marketing, Branding, Experiential Marketing, Interactive & Mobile, Packaging, Partnerships, Technology, Winners, winners-toss-ups-flops | Leave a comment

Mickey D’s Creates VR Happy Meals

You may have heard about, or even experienced, the wonders of today’s Virtual Reality headsets. To Boomers like myself, they are more than just an update to the View-Master® of our childhood (which themselves are quite a bit more than … Continue reading

Posted in Content Marketing, Creative Thinking, Experiential Marketing, Interactive & Mobile, International Marketing, Lifestyle Marketing, Marketing Tactics, Packaging, Technology, Travel, Hospitality, Restaurants | Leave a comment

Lean Cuisine Disses The Word “Diet” and Tries to Do Some Good

Well this actually is a novel way to start the year. Lean Cuisine is the latest “good for you” brand (AKA: Diet Food) that has decided it’s time to “change the ‘diet’ conversation into a force for good.” (Let’s pretend … Continue reading

Posted in Advertising, Branding, Creative Thinking, Food Marketing, Health Marketing, Interactive & Mobile, Lifestyle Marketing, Marketing Tactics, Media Creativity, Reality Check, Social Responsibility and Philanthropy, Technology | Leave a comment

So Smart Promo Stunt at the Emmys

Looks like even Emmy hosts are not exempt from promotional marketing stunts! Did you act on the “giveaway” of the supposedly active (it was!) HBO Now access code by Andy Samberg during the Emmys last night? A ton of folks … Continue reading

Posted in Celebrities, Creative Thinking, Interactive & Mobile, Media Creativity, TV | 2 Comments

Listerene’s App for The Blind Creates a WIN Everyone Can See

Oh, this example we are showcasing from Listerene® is just so right for so many reasons! So, ever wondered what it’s like to “feel” a smile? Last week, Listerine’s Advanced White product launched a mobile app overseas that allows the … Continue reading

Posted in Branding, Creative Thinking, Experiential Marketing, Innovation, Interactive & Mobile, International Marketing, Social Responsibility and Philanthropy, Technology, Winners | Leave a comment

The Next Marketing Horizon— Air Space!

Think the “selfie” couldn’t be topped? Enter the era of the new “Dronie!” New product? New marketing tool? New social phenom? Apparently, yes. Drones have certainly become more commonplace these days, even landing on the White House Lawn, albeit uninvited. … Continue reading

Posted in Branding, Creative Thinking, Innovation, Interactive & Mobile, Lifestyle Marketing, Marketing Tactics, New Products, Technology | Leave a comment

Promo 101: Give Them What They Want to Get What You Want

Promotion in Health Marketing is often believed to be either not possible, very straight forward, or, well, boring. We say, “Doesn’t have to be.” As we kick off the sunny summer season, the leading health-related question is: “How do you … Continue reading

Posted in Awards, Creative Thinking, Experiential Marketing, grassroots, Health Marketing, Interactive & Mobile, International Marketing, Local Marketing, Marketing Tactics, Technology, Winners, winners-toss-ups-flops | Leave a comment