Category Archives: iPad

Click Clack is Back.

What’s the #1 app shooting to the top this month?  A high tech, can’t-live-without app? No. Sometimes it is the simplest things long forgotten in the wake of high tech, but given new life again. Hanx Writer, a simulated  typewriter … Continue reading

Posted in App, Celebrities, Celebrity Endorsements, Interactive & Mobile, iPad, Marketing Tactics, New Products, Reality Check, Technology | Leave a comment

Goodnight Siri.

Apple recently announced  that they are diving into the smart home market with their new app, Home Kit. Unlike some current devices that control only one or two utilities in your home, Apple’s Home Kit integrates all devices, almost like a … Continue reading

Posted in Innovation, Interactive & Mobile, iPad, iPhone, Marketing Tactics, new product development | Leave a comment

The iKid Generation?

Do you have kids and an iPad in your home? If your answer is “yes” to both, you are in luck! No, really, you are! if you are still raising toddlers, don’t deprive them of an iPad interaction. Check out … Continue reading

Posted in Gadgets and Games, iPad, Kids, Marketing Tactics, Technology | Leave a comment

Imagine the Feline Focus Group!

We’ve all heard of targeting moms in marketing by going after their kids. Playing to the “Mommy I want” factor. But this is a whole new ballgame! Friskies cat food not only has an entire collection of COMPUTER GAMES for … Continue reading

Posted in Awards, Creative Thinking, Interactive & Mobile, iPad, Marketing Tactics, Technology, Winners, winners-toss-ups-flops | Leave a comment

Really stuck on Band-Aids now!

I’m fascinated by Augmented Reality (AR), as I’ve seen a number of pretty creative uses of the technology. Many have been event-based, or stunts with limited reach, but strong buzz factor. However I think J&J has nailed it for the … Continue reading

Posted in App, Creative Thinking, Experiential Marketing, Innovation, iPad, Kids, Marketing Tactics, new product development, Technology | Leave a comment

Softer Side Now Hard Core High Tech.

Looking for ways to bridge the digital and in store shopping experience? Sears is rolling out a new program providing iPads to over 450 Sears and K-Mart stores to enhance the shopping experience. Associates will be able to use the … Continue reading

Posted in App, Innovation, iPad, Marketing Tactics, mobile, mobile marketing, Retailers, Technology | Leave a comment