Category Archives: iPhone

Return To Sender.

You’ve no doubt heard of Apple’s giveaway of U2’s latest album “Songs Of Innocence” and the controversy it caused. Apparently, even though everyone wants something for nothing, there are some people that don’t want it thrust upon them without their … Continue reading

Posted in Brand Equity, brand image, Celebrities, Celebrity Endorsements, Controversy, Email, Flop, internet marketing, iPhone, Marketing Tactics, New Products, Publicity, Reality Check, Spokespeople, Word of Mouth | Leave a comment

Goodnight Siri.

Apple recently announced  that they are diving into the smart home market with their new app, Home Kit. Unlike some current devices that control only one or two utilities in your home, Apple’s Home Kit integrates all devices, almost like a … Continue reading

Posted in Innovation, Interactive & Mobile, iPad, iPhone, Marketing Tactics, new product development | Leave a comment

A New Spin

I’m always going to be interested in anything to do with vinyl records, so this promo from German dance music label Kontor really caught my attention. To get past those disinterested creative directors who toss CDs in the trash without … Continue reading

Posted in App, Creative Thinking, iPhone, Marketing Tactics, Music, Sports and Entertainment, Winners | Leave a comment

Home Sweet Facebook Home?

Facebook Home recently launched their new app for Android phones. According to the app description: Facebook Home is the mobile experience that puts your friends at the heart of your phone. From the moment you turn it on, you see … Continue reading

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Christmas in September?

September might as well be Christmas, and Apple, Santa Claus, because the new iPhone 5 came out this month. If you’re tech crazy like we are, you probably waited with bated breath.  While this piece deems the new iPhone to … Continue reading

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The whole truth and nothing but the truth…

What really gets my creativity juices going is when I see it used in a way that really improves a condition or makes something better. So this one did the trick: Check out Super PAC,  the new app that shows … Continue reading

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Love Siri? Beware: She kisses and tells.

Siri is now a well known name and probably the best admin you’ll ever have thanks to Apple’s iPhone. But what you ask and tell Siri may not be just between the two of you. In fact, Apple’s iPhone Software License … Continue reading

Posted in Ad creep, App, Controversy, iPhone, Marketing Tactics, mobile, mobile marketing, Privacy Issues, Technology | Leave a comment