Category Archives: location based app

New Media: The Birth of Dronevertising?

From videography to crop monitoring and even pizza delivery… like ‘em or hate ‘em, the use of commercial drones is on the rise. And now some local merchants in Philadelphia just bought into their latest use: Advertising. DroneCast, the inception … Continue reading

Posted in Advertising, Awards, Controversy, Creative Thinking, Innovation, location based app, Marketing Tactics, winners-toss-ups-flops | Leave a comment

You’ll never forget the milk again.

Kudos to SuperValu! It’s not often that a retail grocery chain gets props (especially mine) for being forward thinking, but this one is really a consumer dream! Check out their new app — does all the expected things like retail … Continue reading

Posted in App, Customer Service, grocery retailers, location based app, Loyalty Program, Marketing Tactics, supermarkets, Technology, Winners, winners-toss-ups-flops | Leave a comment

Information is King.

There seems to be a disturbance in the *Marketing Force* these days. The hottest and coolest gizmo, the QR code, seems to be drifting towards the dark(er) side of interactive marketing and advertising. According to a popular blog Mashable, only … Continue reading

Posted in App, Creative Thinking, Interactive & Mobile, location based app, Marketing Tactics, mobile marketing, QR codes, Technology | Leave a comment

No more getting lost in Aisle 6

I am not big on navigating inside large stores or malls. There are a few Home Depots in my area that I am pretty familiar with, and can find my way through the old fashioned way. But what if you … Continue reading

Posted in App, Creative Thinking, Customer Service, Innovation, Interactive & Mobile, location based app, Marketing Tactics, Retailers, Technology | Leave a comment

Hey Yogi, you got 4 bars?

While hardly the Mountain-Woman type, I do very much enjoy our National Parks across the country, in all seasons. So I was attracted to this new use of technology because it just seemed so… useful (kind of what technology is … Continue reading

Posted in App, Creative Thinking, grassroots, Interactive & Mobile, iPhone, location based app, Marketing Tactics, mobile, new target, Technology, Winners, winners-toss-ups-flops | Leave a comment

Like LoJack for your kids.

Have you seen the new iPhone app that rewards kids for checking in with their parents? I’mOK™ uses two of the most motivating “sticks” — fun and reward—  to let families stay in touch with each other throughout  the day. … Continue reading

Posted in App, iPhone, Kids, location based app, Marketing Tactics, mobile marketing, Winners | Leave a comment

The Most Important P.

I love advertising. Good advertising. Especially love clever copy. So naturally, I reacted when I was exposed each day to a series of eye-catching new billboards on my slow crawl down the highway to work. Billboards for something called *Road … Continue reading

Posted in Advertising, App, Billboards, grassroots, Interactive & Mobile, iPhone, location based app, Marketing Tactics, mobile, Technology | Leave a comment