Category Archives: location based app

Whai not try a new adventure in NYC?

Whenever I visit New York City, I have mixed emotions — love the reputed excitement, but also actually feel monotony in the same old sights and sounds. And heaven forbid I should try to show my kids more sights and … Continue reading

Posted in App, grassroots, Interactive & Mobile, location based app, Marketing Tactics, Technology, Travel | Leave a comment

A BIG APPetite.

You have an APP for that? Now a commonplace question in today’s increasing smartphone penetration world, but who is using what is key. According to Nielsen’s recent report on Smartphone analytics, app usage on smartphones is more than 3 times … Continue reading

Posted in App, Facebook, Gadgets and Games, Innovation, Interactive & Mobile, iPhone, location based app, Marketing Tactics, mobile, mobile marketing, Social Media, YouTube | Leave a comment

You win. I’ll get a Smartphone.

OK. It’s finally time for me to get a smartphone and retire my trusty old phone-phone.  Mostly because every time I turn a page in a magazine or turn around in a store, I see those QR codes and I … Continue reading

Posted in App, Innovation, Interactive & Mobile, location based app, Marketing Tactics, mobile marketing, QR codes, Technology, Winners, winners-toss-ups-flops | Leave a comment

Check In and Check Out Foursquare.

Since its debut in 2009, Foursquare has been steadily growing and so has “check-ins,” a term which Foursquare has coined and made famous. Originally, Foursquare was a concept to reward loyalty by making the most frequent check-ins to an establishment … Continue reading

Posted in App, iPhone, location based app, Loyalty Program, Marketing Tactics, mobile, mobile marketing, new target, Promotions, Social Media | Leave a comment

Marketing for Memory Loss

Maybe it’s because the nation (read: ME) is aging, but I just love seeing how companies find ways to delight customers in the most unexpected, yet ultimately super helpful ways. Two very similar *features* popped up in my life recently … Continue reading

Posted in App, Automotive, Innovation, location based app, Marketing Tactics, mobile, Technology, Winners | Leave a comment

Wanna Hook Up?

For those looking for the perfect mate, you no longer have to search high and low while out for a night on the town. Now there is an app for that! Thanks to the power of a smart phone and … Continue reading

Posted in App, grassroots, Innovation, Interactive & Mobile, location based app, mobile, Social Media, Technology, Winners, winners-toss-ups-flops | Leave a comment