Category Archives: mobile marketing

Information is King.

There seems to be a disturbance in the *Marketing Force* these days. The hottest and coolest gizmo, the QR code, seems to be drifting towards the dark(er) side of interactive marketing and advertising. According to a popular blog Mashable, only … Continue reading

Posted in App, Creative Thinking, Interactive & Mobile, location based app, Marketing Tactics, mobile marketing, QR codes, Technology | Leave a comment

Like LoJack for your kids.

Have you seen the new iPhone app that rewards kids for checking in with their parents? I’mOK™ uses two of the most motivating “sticks” — fun and reward—  to let families stay in touch with each other throughout  the day. … Continue reading

Posted in App, iPhone, Kids, location based app, Marketing Tactics, mobile marketing, Winners | Leave a comment

Softer Side Now Hard Core High Tech.

Looking for ways to bridge the digital and in store shopping experience? Sears is rolling out a new program providing iPads to over 450 Sears and K-Mart stores to enhance the shopping experience. Associates will be able to use the … Continue reading

Posted in App, Innovation, iPad, Marketing Tactics, mobile, mobile marketing, Retailers, Technology | Leave a comment

QR Codes Gain Share of Stomach?

Okay, so QR codes are everywhere we turn, but now, thanks to a German food company called Qkies you can actually eat them. Qkies have given the QR code the “edible” treatment, combining them with a cookie mix to create … Continue reading

Posted in Branding, mobile, mobile marketing, new product development, Promotions, QR codes | Leave a comment

Drugs by phone- will they get you hooked?

On the surface, this article touting Walgreens’ success with a *Prescription Ready by Text* SMS program was nothing all that unusual. Cool, but not unusual. You simply sign up to have Walgreens text you when your prescription is filled. And … Continue reading

Posted in App, Customer Service, Health Marketing, Interactive & Mobile, Marketing Tactics, mobile, mobile marketing, Technology, Texting | Leave a comment

A BIG APPetite.

You have an APP for that? Now a commonplace question in today’s increasing smartphone penetration world, but who is using what is key. According to Nielsen’s recent report on Smartphone analytics, app usage on smartphones is more than 3 times … Continue reading

Posted in App, Facebook, Gadgets and Games, Innovation, Interactive & Mobile, iPhone, location based app, Marketing Tactics, mobile, mobile marketing, Social Media, YouTube | Leave a comment

You win. I’ll get a Smartphone.

OK. It’s finally time for me to get a smartphone and retire my trusty old phone-phone.  Mostly because every time I turn a page in a magazine or turn around in a store, I see those QR codes and I … Continue reading

Posted in App, Innovation, Interactive & Mobile, location based app, Marketing Tactics, mobile marketing, QR codes, Technology, Winners, winners-toss-ups-flops | Leave a comment