Category Archives: mobile marketing

Do You Trust the Tap?

It’s official… *Google Wallet* wants everyone to make their phone their wallet! The Android app is set to launch on the Sprint Nexus S 4G Google phone in the coming months. Google Wallet actually stores virtual versions of existing plastic … Continue reading

Posted in App, Controversy, Innovation, Interactive & Mobile, Marketing Tactics, mobile marketing, Privacy Issues, Technology | Leave a comment

Diesel is picking up speed on Facebook.

In a proactive and powerful way, Diesel, the fashion retailer, is taking Facebook status in it’s own hands. There QR codes placed next to garments and when consumers scan them with their phones, they are taken to the product’s webpage … Continue reading

Posted in Advertising, App, Brand Equity, Brand Fans, brand image, Facebook, Interactive & Mobile, mobile, mobile marketing, QR codes, Technology | Leave a comment

Advertising, the final frontier…

Finally, the last space available was claimed! Ads pop up on cabs, receipts, toilet paper, tickets, airplanes, etc. But, finally, in 2011, a mobile ad network AdZookie conquered the last frontier – our homes. In exchange for paying homeowner’s mortgages, … Continue reading

Posted in Advertising, Billboards, Branding, Controversy, Marketing Tactics, mobile marketing | Leave a comment

Really Early Adopters?

Kindergartners with cell phones? According to a new study by Speak Up, mobile usage is getting younger and younger. Speak Up is a national initiative of Project Tomorrow, the nation’s leading education nonprofit organization dedicated to the empowerment of student … Continue reading

Posted in Controversy, iPhone, Kids, Marketing Tactics, mobile, mobile marketing, Moms, Technology, Teens | Leave a comment

No License Required.

I love cars and automotive technology and try to be up on the latest bells and whistles, and design trends. Sometimes, when the family is asleep, I’ll sneak on the internet to check out the latest and greatest offerings from … Continue reading

Posted in Advertising, App, Automotive, brand image, iPhone, Marketing Tactics, mobile marketing, Print Ad, YouTube | Leave a comment

A Picture is Worth a Thousand Words

Like any new, technologically sophisticated “toy”, this one is also causing quite the commotion. QR codes are certainly cool enough technology. But seems everyone wants to play (whether or not they add value to the communication or experience), from the … Continue reading

Posted in Marketing Tactics, mobile marketing, QR codes, Technology | Leave a comment

I’ll Have a T-shirt with My Gum, Please.

Whoa! Doritos and pretzels at 3PM just got trumped. It seems a vending machine company called Innovative Vending Solutions (IVS), actually set up a vending machine for the Hyundai Kia Automotive Group to sell a new line of its Kia … Continue reading

Posted in Automotive, Interactive & Mobile, iPhone, mobile, mobile marketing, Texting | Leave a comment