Category Archives: mobile

A Social Sharing App Now Delivers Drinks

“Can I buy you a drink?” Whether as a pick up line, a congratulatory gesture, an act of  celebration, or for a million other reasons, it’s a question asked and answered over and over every day. So champagne giant, Moet … Continue reading

Posted in App, Beverage Marketing, Creative Thinking, Interactive & Mobile, Lifestyle Marketing, Marketing Tactics, mobile, mobile marketing | Leave a comment

Home Sweet Facebook Home?

Facebook Home recently launched their new app for Android phones. According to the app description: Facebook Home is the mobile experience that puts your friends at the heart of your phone. From the moment you turn it on, you see … Continue reading

Posted in Interactive & Mobile, iPhone, Marketing Tactics, mobile, mobile marketing, Technology | Leave a comment

Flexible Branding Transcends Time, Place, and Pink

So, in order to reinforce their new pricing structure, cell phone provider T-Mobile made a drastic departure from a lovely Carly Foulkes to rugged and grizzly-looking cowboys. As much as I enjoyed following Carly’s adventure, the latest dudes are knee-slapping … Continue reading

Posted in Advertising, Brand Equity, Marketing Tactics, mobile, Spokespeople, TV Commercials | Leave a comment

#Hashtags for Goods?

In the world of social media, hashtags can help collect comments on a particular topic, help identify sweepstakes entrants, and even add humor to our day #fail. But never before, could you actually BUY merchandise with hashtags. Now, American Express … Continue reading

Posted in Marketing Tactics, mobile, mobile marketing, Retailers, Social Media, Twitter | Tagged , , | Leave a comment

A Hunky Reminder.

The Rethink Breast Cancer foundation has come up with a “Your Man Reminder” app and video to remind women to perform self examinations on a regular basis. The new app reminds women to check their breasts with a message from … Continue reading

Posted in App, Marketing Tactics, mobile, Teens, Women | Tagged , , | Leave a comment

When It’s OK to Mix Texting & Driving

…When you want them #homesafely! This initiative is just awesome! The Transport Accident Commission (TAC) in Australia has teamed up with Melbourne’s professional T20 Big Bash cricket teams to create the #Homesafely initiative, which spreads the word about safe driving … Continue reading

Posted in Billboards, Creative Thinking, International Marketing, Marketing Tactics, mobile, mobile marketing, Social Responsibility and Philanthropy, Texting, Winners | Tagged , , | Leave a comment

Calling All Taxis

No matter how many daily routines have been made easier with advances in the digital age, it’s ironic how some seem to never change, like the frustration of waiting forever to get a cab in NYC. Well now, even that … Continue reading

Posted in App, grassroots, Interactive & Mobile, Marketing Tactics, mobile, Technology | Tagged , , | Leave a comment