Category Archives: mobile

HELLO?! Hey Marketers, please pick up your smartphone!

I don’t get it… Americans cannot live without their smartphones. They can’t put them down. Yet still so many products and services have not embraced mobile-optimized sites. How can you ignore facts like these? – We have to use PSAs … Continue reading

Posted in Interactive & Mobile, Marketing Tactics, mobile, Reality Check, Technology | Leave a comment

Love Siri? Beware: She kisses and tells.

Siri is now a well known name and probably the best admin you’ll ever have thanks to Apple’s iPhone. But what you ask and tell Siri may not be just between the two of you. In fact, Apple’s iPhone Software License … Continue reading

Posted in Ad creep, App, Controversy, iPhone, Marketing Tactics, mobile, mobile marketing, Privacy Issues, Technology | Leave a comment

To Catch a Thief via Social Media.

Meet Nelson. Nelson worked on the Disney Wonder cruise ship but recently got into trouble when he allegedly stole an iPhone from a customer aboard the cruise. Nelson with this “new” iPhone began taking photos of himself, his girlfriend and … Continue reading

Posted in App, Controversy, Facebook, iPhone, Marketing Tactics, mobile, Social Media, Technology | Leave a comment

Get Rid of Junk Mail in a Snap.

Here’s a great new app idea that would come in handy at my house. PaperKarma is an app for your smart phone that allows you to take photos of the junk mail that you no longer want to receive. Start … Continue reading

Posted in App, Gadgets and Games, Innovation, iPhone, mobile, Technology, Winners, winners-toss-ups-flops | Leave a comment

Hey Yogi, you got 4 bars?

While hardly the Mountain-Woman type, I do very much enjoy our National Parks across the country, in all seasons. So I was attracted to this new use of technology because it just seemed so… useful (kind of what technology is … Continue reading

Posted in App, Creative Thinking, grassroots, Interactive & Mobile, iPhone, location based app, Marketing Tactics, mobile, new target, Technology, Winners, winners-toss-ups-flops | Leave a comment

Let your fingers do the giving.

So now even the Salvation Army bell-ringing Santas are going mobile! Couldn’t be more simple. Ringing bell. Big sign. Request to text GIVEPGH to a simple short code and poof — you’ve made a $10 donation. (Well not quite poof. … Continue reading

Posted in Cause Marketing, Giving Back, Marketing Tactics, mobile, Texting, Winners, winners-toss-ups-flops | Leave a comment

Softer Side Now Hard Core High Tech.

Looking for ways to bridge the digital and in store shopping experience? Sears is rolling out a new program providing iPads to over 450 Sears and K-Mart stores to enhance the shopping experience. Associates will be able to use the … Continue reading

Posted in App, Innovation, iPad, Marketing Tactics, mobile, mobile marketing, Retailers, Technology | Leave a comment