Category Archives: mobile

The Most Important P.

I love advertising. Good advertising. Especially love clever copy. So naturally, I reacted when I was exposed each day to a series of eye-catching new billboards on my slow crawl down the highway to work. Billboards for something called *Road … Continue reading

Posted in Advertising, App, Billboards, grassroots, Interactive & Mobile, iPhone, location based app, Marketing Tactics, mobile, Technology | Leave a comment

Forget “Pop-Up Stores”…How About “Pop-Up Mall”!

The next generation in “pop-up” stores is simple, trendy, earth-friendly and has a great retro influence! These self-contained units have been seen around the globe and they are starting to catch on in the U.S. What makes them appealing is … Continue reading

Posted in mobile, Product Placement | Leave a comment

Poor Steve!

It’s bad enough that “Steve”, the hapless soul in a new AT&T spot, is married to what appears to be kind of a shrew. Adding insult to injury, his humorless wife may actually have a point. When he tells her that … Continue reading

Posted in Advertising, Marketing Tactics, mobile, Technology, TV Commercials | Leave a comment

QR Codes Gain Share of Stomach?

Okay, so QR codes are everywhere we turn, but now, thanks to a German food company called Qkies you can actually eat them. Qkies have given the QR code the “edible” treatment, combining them with a cookie mix to create … Continue reading

Posted in Branding, mobile, mobile marketing, new product development, Promotions, QR codes | Leave a comment

Drugs by phone- will they get you hooked?

On the surface, this article touting Walgreens’ success with a *Prescription Ready by Text* SMS program was nothing all that unusual. Cool, but not unusual. You simply sign up to have Walgreens text you when your prescription is filled. And … Continue reading

Posted in App, Customer Service, Health Marketing, Interactive & Mobile, Marketing Tactics, mobile, mobile marketing, Technology, Texting | Leave a comment

A BIG APPetite.

You have an APP for that? Now a commonplace question in today’s increasing smartphone penetration world, but who is using what is key. According to Nielsen’s recent report on Smartphone analytics, app usage on smartphones is more than 3 times … Continue reading

Posted in App, Facebook, Gadgets and Games, Innovation, Interactive & Mobile, iPhone, location based app, Marketing Tactics, mobile, mobile marketing, Social Media, YouTube | Leave a comment

Give a Coffee, Get a Coffee.

You may not know Jonathan Stark but he is letting you use his Starbucks card to buy yourself a free cup of coffee. Stark posted his personal Starbucks card online, for anyone to use with some surprising results. Taking his … Continue reading

Posted in Beverage Marketing, Giving Back, grassroots, Marketing Tactics, mobile, mobile marketing, QR codes, Social Media, Social Responsibility and Philanthropy | Leave a comment