Category Archives: mobile

TTYL? Guess not.

Headline reads, “Smart Phone Users Prefer Asynchronous Communication” (translation: pretty much anything but talking!) A mouthful, but also a real eye- opener. Believe it or not, it was only about 15 years ago that cell phones really became popular. Everyone … Continue reading

Posted in Innovation, iPhone, Marketing Tactics, mobile, Technology | Leave a comment

The Good, the Bad and the Ugly for Cranberry Juice.

Now, human billboards as a form of advertising go way back to one of the first original forms of advertising, and as so is nothing new, but this new twist caught my eye. Ocean Spray has developed a city summer tour … Continue reading

Posted in Advertising, Beverage Marketing, Billboards, Brand Fans, brand image, Facebook, iPhone, Marketing Tactics, mobile, mobile marketing, Promotions, QR codes, Technology, Teens, winners-toss-ups-flops | Leave a comment

Shazam me to Tahiti

OK, usually I tend to lean toward the ‘when is enough is enough’ side of technology taking over living. But this one is just pretty exciting to me, when I think of the amazing things that could be done! Shazam, … Continue reading

Posted in Advertising, App, Customer Service, Innovation, Interactive & Mobile, iPhone, Marketing Tactics, mobile, mobile marketing, Promotions, QR codes, Technology, TV, TV Commercials, Winners, winners-toss-ups-flops | Leave a comment

Bar Etiquette.

QR programs are all about increasing consumer engagement. As such, there are some “rules of the road” for successful QR programs: Provide added value—QR codes lend an air of excitement. Consumers are expecting something that is not available elsewhere, is … Continue reading

Posted in Advertising, App, Brand Equity, brand image, Branding, Marketing Tactics, mobile, mobile marketing, QR codes, Technology, testing | Leave a comment

Bikini Power for the Techo-Fashionista!

I really got a charge out of this…A new $184 swimsuit made of solar panels can charge several portable devices such as phone or cameras. The suit, takes over 80 hours to assemble and utilizes thin, photo-volcanic panes and conductive … Continue reading

Posted in mobile, Sustainability, Technology | Tagged | Leave a comment

Need to Reach Moms? She’s gone mobile.

Are you a Mom or an advertiser looking to reach Moms? Moms today live and sleep with their smart phone according to a new study tracking 5,000 consumers by BabyCenter. In fact, smart phone usage has risen +64% within the … Continue reading

Posted in App, iPhone, Marketing Tactics, mobile, mobile marketing, Moms, Research, Testing | Leave a comment

Check In and Check Out Foursquare.

Since its debut in 2009, Foursquare has been steadily growing and so has “check-ins,” a term which Foursquare has coined and made famous. Originally, Foursquare was a concept to reward loyalty by making the most frequent check-ins to an establishment … Continue reading

Posted in App, iPhone, location based app, Loyalty Program, Marketing Tactics, mobile, mobile marketing, new target, Promotions, Social Media | Leave a comment