Category Archives: Interactive & Mobile

How to Engage? Be Delightfully Interactive

When I was a kid, our local nature center had an interactive display in their reptile and amphibian house — a simple box with buttons and a light. Press a button next to the animal, and another button with the … Continue reading

Posted in Creative Thinking, Experiential Marketing, Innovation, Interactive & Mobile, International Marketing, Marketing Tactics, Technology, Winners | 1 Comment

Can Social Responsibility Be Profitable? Yes!

Uber car service is testing a way to marry social responsibility with bringing in business. They’ve created a sidewalk kiosk in Toronto that allows revelers to take a portable breathalizer test to see how they fare. One too many over … Continue reading

Posted in Branding, Creative Thinking, Experiential Marketing, Interactive & Mobile, Lifestyle Marketing, Local Marketing, Marketing Tactics, Social Responsibility and Philanthropy, Technology | Leave a comment

A Social Sharing App Now Delivers Drinks

“Can I buy you a drink?” Whether as a pick up line, a congratulatory gesture, an act of  celebration, or for a million other reasons, it’s a question asked and answered over and over every day. So champagne giant, Moet … Continue reading

Posted in App, Beverage Marketing, Creative Thinking, Interactive & Mobile, Lifestyle Marketing, Marketing Tactics, mobile, mobile marketing | Leave a comment

Mophie Creativity Recharges SXSW

With SXSW becoming larger and larger each year, and more massively big budget corporations participating, it’s a challenge to really stand out. Unless of course, you have an army of adorable St. Bernard dogs attached to your brand.

Posted in Awards, Branding, Creative Thinking, Experiential Marketing, Interactive & Mobile, Marketing Tactics, Promotions, Technology, Winners, winners-toss-ups-flops | Leave a comment

Meet the Neighbors!

What’s one of the hottest new social media platforms? Think local. Nextdoor is a private social network that brings neighbors together replacing the old fashioned neighborhood bulletin board and sign-post to fill an important void in social space. Attracting users … Continue reading

Posted in Interactive & Mobile, Marketing Tactics, Social Media | Leave a comment

Creativity On Tap

See how rigging up an interactive beer tap to a cell phone and a selfie, worked to get Carlsberg Beer trending big time! #barbandits slot machine-style beer giveaway turned the media into the message — and that message was trendy, … Continue reading

Posted in Advertising, Beverage Marketing, brand image, Creative Thinking, Experiential Marketing, Gadgets and Games, Interactive & Mobile, Lifestyle Marketing, Marketing Tactics, Promotions, Social Media, Technology | Leave a comment

Christmas Magic Overload

It’s hard not to find something wonderful in the combination of kids, Christmas, and technology! And Macy’s has always led the pack.  In their stores, on TV, and online, they’ve tried to make magic unfold. This year, however, in their … Continue reading

Posted in Advertising, Creative Thinking, Experiential Marketing, Gadgets and Games, Interactive & Mobile, internet marketing, Marketing Tactics, Promotions, Publicity, Reality Check, Social Media, Video | Leave a comment