Category Archives: Interactive & Mobile

New Media: The Birth of Dronevertising?

From videography to crop monitoring and even pizza delivery… like ‘em or hate ‘em, the use of commercial drones is on the rise. And now some local merchants in Philadelphia just bought into their latest use: Advertising. DroneCast, the inception … Continue reading

Posted in Advertising, Awards, Controversy, Creative Thinking, Innovation, location based app, Marketing Tactics, winners-toss-ups-flops | Leave a comment

Pub Crawl With a Purpose

If you find yourself in Manhattan on May 20th and suddenly feel thirst, make your way downtown, launch a BeaconCrawl app on your smart phone (available from iTunes starting on May 2nd) and start crawling! How would you know where … Continue reading

Posted in Creative Thinking, Experiential Marketing, grassroots, Interactive & Mobile, Marketing Tactics, Promotions, Technology, Travel, Hospitality, Restaurants | Leave a comment

Trending Vending

As more and more food brands get in on the exploding 3D printing trend, Nabisco, too, joined the band wagon in a pretty impressive way at the recent SXSW Music, Film and Interactive Conference in Austin, where their Trending/ Vending … Continue reading

Posted in Creative Thinking, Crowd Sourcing, Experiential Marketing, Gadgets and Games, Interactive & Mobile, Marketing Tactics, Technology | Leave a comment

For the Love of Bacon

Anyone who knows me knows I am a true Baconophile. It rivals wine and cheese for the Best Food on Earth Award. So have to make a big deal about my friends at Oscar Mayer Bacon for their beyond belief … Continue reading

Posted in Advertising, Branding, Creative Thinking, Gadgets and Games, Interactive & Mobile, Marketing Tactics, Technology | Leave a comment

Take a Selfie in your Skivvies.

Calvin Klein is infamous for its provocative underwear ads. With the launch of their new line, Calvin Klein has developed a new #mycalvins campaign, encouraging bloggers, models, musicians and consumers to post their skivvy selfies. Two superstars kicked off the campaign, supermodel … Continue reading

Posted in Advertising, Branding, Celebrities, Interactive & Mobile, Marketing Tactics | Leave a comment

You Have To Meet The Baby

Oh my god. I can’t get enough of the reaction shots to this inventive promotion for a new horror film “Devil’s Due”. Devised by the sick, sick minds at Thinkmodo, unsuspecting New Yorkers who were considerate enough to check on … Continue reading

Posted in Advertising, Creative Thinking, Marketing Tactics, mobile marketing, Publicity, Winners, YouTube | Leave a comment

Creativity Flies High

Want to see something cool in outdoor advertising? Something better than the inflatable swinging sock people? More effective than mascots walking along the road and more hi-tech than store signs powered by wind? Enter the British Airways Interactive Billboard! It … Continue reading

Posted in Billboards, brand image, Creative Thinking, Interactive & Mobile, Marketing Tactics, Technology, Travel, Hospitality, Restaurants | Leave a comment