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Category Archives: Interactive & Mobile
When a technology is still emerging, often the Early Adopters rush to simply be first (and show how cool they are, in my book) before really thinking through how use use the technology to engage people in their brand or … Continue reading
I’m always going to be interested in anything to do with vinyl records, so this promo from German dance music label Kontor really caught my attention. To get past those disinterested creative directors who toss CDs in the trash without … Continue reading
A big fan of Peapod grocery delivery service, mobile marketing with real value AND the ever-maligned QR code, Peapod has created a “Perfect Storm” for me — Virtual Shopping from real life events! Going to populated summer places like concerts … Continue reading
Now this is really pushing the limits! Fogg, a Swedish mobile company, is going on a wing and a prayer (literally) to prove the power of its data roaming services, with a campaign called “Tweet Beyond Borders. “ Fogg released … Continue reading
Kudos to Polish police force for finding an ingenious way to combat crime the hi-tech way! Policing is a communal responsibility, and often times officers have to ask civilians to lend them a hand with spotting a criminal. But how … Continue reading
Having just returned from a vacation in The Netherlands, I was not surprised to see yet another spot-on *people-centric* innovation from the Dutch. (Same folks who not only figured out how to reclaim acres and acres of land that they … Continue reading