Category Archives: Retargeting

Another final chapter

Borders Group Inc. recently announced  that it would liquidate and close all stores, resulting in the layoffs of over 10,000 employees. Like many, I would imagine, I was saddened by the demise of my romanticized picture of this wonderful place … Continue reading

Posted in Innovation, Marketing Tactics, Retargeting, Technology | Leave a comment

A Shrink and a Chardonnay

Every industry has to constantly redefine itself to keep growing… how intuitive is this example: A company in England has launched Shrink Parties, get-togethers for women — either at home at specified venues — where a dose of legitimate psychotherapy … Continue reading

Posted in Event Marketing, Marketing Tactics, Retargeting | Leave a comment

Mom, can I get braces… pleeease! I need a new iPod.

I was talking to a friend the other day and was surprised when she told me her daughter had just requested her first orthodontist appointment. What? Yup, she actually asked if she could go to the orthodontist! Not because she … Continue reading

Posted in Advertising, Branding, Health Marketing, Innovation, Kids, Loyalty Program, Marketing Tactics, Moms, Promotions, Retargeting, Teens, Winners, Word of Mouth | Leave a comment

You Can Run But You Can’t Hide.

Ever feel like what you search for on line is following you? Welcome to the world of retargeting marketing, which proves you can run but you can’t hide –not when it comes to online tracking. Retargeting uses cookie technology to … Continue reading

Posted in internet marketing, Privacy Issues, Retargeting | Leave a comment