Category Archives: International Marketing

Bad $$$es Welcome

When planning business travel calendars, most hope to get in a little warm weather indulgence during bleak winter months. “Educational” Conferences in Palm Springs, Miami, and Scottsdale are pretty popular right about now. But what do you do if you … Continue reading

Posted in Brand Equity, Content Marketing, Creative Thinking, International Marketing, Local Marketing | Leave a comment

Weight Watchers: When Good Ideas Go Bad

So, the idea of loving yourself no matter what your size or shape — and allowing your sex partner to do so as well — is certainly laudable. Dove has received accolades for years for this very same sentiment. But … Continue reading

Posted in Advertising, brand image, Controversy, International Marketing, Lifestyle Marketing | Leave a comment

Can Brangelina Split Fill Airline Seats?

  When the whole world was talking about Angelina Jolie filing for divorce from Brad Pitt, one smart brand got in on the conversation before it became a flash in the pan. Two days after the announcement, Norwegian Airlines began … Continue reading

Posted in Advertising, Celebrities, International Marketing, Print Ad, Publicity, Winners | Leave a comment

Would You Push Limits to Prove Your Point?

Curious if your probiotic is really doing anything to improve your gut health? Finnish probiotic brand Gefilus was determined to prove the effectiveness of their brand and they did so in a way that is definitely not for the squeamish. … Continue reading

Posted in Advertising, Beverage Marketing, Celebrities, Celebrity Endorsements, Content Marketing, Health Marketing, International Marketing, Video | Leave a comment

Don’t Be a Jerk. The World Is Watching.

Virality and social conversation are great when a brand wants to strut its stuff. But beware — it can also create uproar when ads and messages hit this “no borders on the internet” world we live in. Take note of … Continue reading

Posted in Branding, College Marketing, Controversy, Event Marketing, Gift with Purchase, International Marketing, Reality Check, Social Media, Social Responsibility and Philanthropy, Spokespeople, Travel, Wal-Mart | Leave a comment

One Too Many This St. Patrick’s Day?

Apparently this was the case for Guinness – their St. Patrick’s Day ads in Canada featured a four-leaf clover instead of a shamrock. Now, legend has it that St. Patrick used the shamrock to demonstrate the concept of The Trinity … Continue reading

Posted in Advertising, Beverage Marketing, Controversy, International Marketing, Marketing Tactics | Leave a comment

Mickey D’s Creates VR Happy Meals

You may have heard about, or even experienced, the wonders of today’s Virtual Reality headsets. To Boomers like myself, they are more than just an update to the View-Master® of our childhood (which themselves are quite a bit more than … Continue reading

Posted in Content Marketing, Creative Thinking, Experiential Marketing, Interactive & Mobile, International Marketing, Lifestyle Marketing, Marketing Tactics, Packaging, Technology, Travel, Hospitality, Restaurants | Leave a comment