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Category Archives: International Marketing
When planning business travel calendars, most hope to get in a little warm weather indulgence during bleak winter months. “Educational” Conferences in Palm Springs, Miami, and Scottsdale are pretty popular right about now. But what do you do if you … Continue reading
So, the idea of loving yourself no matter what your size or shape — and allowing your sex partner to do so as well — is certainly laudable. Dove has received accolades for years for this very same sentiment. But … Continue reading
When the whole world was talking about Angelina Jolie filing for divorce from Brad Pitt, one smart brand got in on the conversation before it became a flash in the pan. Two days after the announcement, Norwegian Airlines began … Continue reading
Curious if your probiotic is really doing anything to improve your gut health? Finnish probiotic brand Gefilus was determined to prove the effectiveness of their brand and they did so in a way that is definitely not for the squeamish. … Continue reading
Apparently this was the case for Guinness – their St. Patrick’s Day ads in Canada featured a four-leaf clover instead of a shamrock. Now, legend has it that St. Patrick used the shamrock to demonstrate the concept of The Trinity … Continue reading