Category Archives: International Marketing

How to Find Big Ideas in Little Details

Sometimes the biggest marketing ideas take shape in the smallest details. Take what Burger King did in Seoul, South Korea. Seoul is known for having one of the worst commute times for workers, with especially lengthy train rides. What happens? … Continue reading

Posted in Creative Thinking, Experiential Marketing, Fast Food, Food Marketing, grassroots, International Marketing, Local Marketing, Marketing Tactics, Promotions | Leave a comment

Cause Marketing — Is It Really In Your DNA?

With so many companies supporting high profile and “popular” charities, I often wonder if their support is genuine or just a move to gain visibility and goodwill? IKEA, popular maker of well-functioning, affordable furniture for the masses, seems to be … Continue reading

Posted in brand image, Branding, Cause Marketing, International Marketing, Marketing Tactics, Social Responsibility and Philanthropy | Leave a comment

How to Engage? Be Delightfully Interactive

When I was a kid, our local nature center had an interactive display in their reptile and amphibian house — a simple box with buttons and a light. Press a button next to the animal, and another button with the … Continue reading

Posted in Creative Thinking, Experiential Marketing, Innovation, Interactive & Mobile, International Marketing, Marketing Tactics, Technology, Winners | 1 Comment

Taking Sampling to New Heights

Seeing the Northern Lights has long been on my wish list. Icelandair® is hoping it’s on lots  of others’ lists, too. So they are “sampling” this fantastic phenomenon at 35,000 feet!

Posted in Advertising, Creative Thinking, Experiential Marketing, International Marketing, Marketing Tactics, Technology, Travel, Hospitality, Restaurants | Leave a comment

Fantastic Brand Built to Buck The Trend

We live in a frantic world. Always connected, scrolling, typing, checking in. And wondering how to speed it up even more. Well, STOP. Check out this “explanation” of the slow brand and tell me you don’t feel something. No wonder, … Continue reading

Posted in Awards, Branding, Innovation, International Marketing, Lifestyle Marketing, Marketing Tactics, Winners, winners-toss-ups-flops | Leave a comment

Catch More Flies with Marketing Honey

Perfect lesson to learn for a New Year: have negative issues to overcome with your marketing? Product that’s not so fun? Scary, boring, or intimidating buying process? Find a way to make what you offer actually enjoyable for your customers … Continue reading

Posted in Advertising, Creative Thinking, International Marketing | Leave a comment

Happy Holiday Customers

Every year business everywhere (Agencies included) struggle to say “Happy Holidays” to our customers.  The goal: to thrill our clientele with creative, imaginative, and often outlandishly festive videos, cards, and other online experiences. Oh yeah, and to spread joy and … Continue reading

Posted in Advertising, Branding, Creative Thinking, International Marketing, Marketing Tactics, Retailers | Leave a comment